Lamar Advertising Co

About Lamar Advertising Co

Nestled in the heart of Reading, PA, Lamar Advertising Co is a full-service advertising agency with roots stretching back to 1902. With more than a century of experience in helping brands connect with local communities, Lamar Advertising Co combines time-tested expertise with a regional focus. Whether you’re looking to launch a targeted outdoor campaign, elevate your brand’s visibility, or partner with a trusted local resource, Lamar delivers the professional guidance you need to make an impact.

A Legacy of Trust and Stability

Since its founding over 120 years ago, Lamar Advertising Co has built a reputation for reliability and steady growth. Customers consistently praise our long history—as one client put it, “Great organization growing small businesses since 1902.” That same longevity has enabled us to refine best practices and develop a network of opportunities across Reading and beyond. When you choose Lamar, you tap into decades of proven advertising know-how backed by friendly, professional service.

Personalized Account Management

At Lamar Advertising Co, every campaign is guided by a dedicated account representative who understands your goals and challenges. Our team is known for high-energy responsiveness in the early stages—many clients remark on lightning-fast replies and hands-on support while plans are being drawn up.

“We heard from our assigned salesperson every five minutes when we were trying to get the ball rolling,” one reviewer noted, capturing the attentive spirit our team delivers during the proposal phase. Our goal is simple: to make the planning and booking process smooth, transparent, and geared squarely toward your success.

Spotlight on Exceptional Service: Bryan

Among our roster of account executives, Bryan stands out for consistently going above and beyond. Clients rave, “Excellent service—Account Executive Bryan guided us all the way.” His dedication embodies the personal touch Lamar Advertising Co strives to bring to every interaction.

Transparent Communication & Follow-Through

We believe that true partnership doesn’t end at contract signing. From tweaks to creative layouts to final artwork approvals, our customers expect—and deserve—seamless communication. While some clients have experienced delays once their campaign is live, we’re actively strengthening our follow-through processes to ensure every promised adjustment and update arrives on schedule.

Our commitment to open dialogue means you can count on us to deliver adjustments, answer questions about campaign exposures, and provide real-time feedback. It’s all part of our promise to remain responsive long after the check is cashed.

Delivering Measurable Results

In today’s data-driven market, you need clear metrics that demonstrate your advertising investment is paying off. Lamar Advertising Co is enhancing our reporting transparency so you get timely insights into impressions, reach, and engagement. By arming you with performance data, we help you optimize your messaging mid-campaign and plan strategically for the future.

We recognize that detailed reporting is not just “nice to have”—it’s essential for evaluating ROI, making informed decisions, and driving continual improvement.

Competitive Pricing & Value

Investing in an advertising campaign is a significant decision. Some clients have felt our rates were high for shorter runs, while others have discovered the premium value of our out-of-home placements in high-traffic Reading locations. We continually benchmark our pricing and partner with you to identify the optimal package that balances budget considerations with maximum visibility.

If you’re comparing options, our experienced team will walk you through cost-benefit analyses, audience demographics, and location performance data. This consultative approach ensures you’re not just buying ad space—you’re investing in a strategy designed to expand your reach and deliver tangible business growth.

Friendly, Professional Staff

One of the most frequent compliments we receive? Our people. From reception to senior management, Lamar Advertising Co staff treat every project with warmth, courtesy, and professionalism. Clients describe us as a “nice company, nice people” and appreciate how enjoyable it is to collaborate with our Philadelphia/Reading team.

That positive, can-do spirit is more than a tagline—it’s the way we work. We cultivate a culture where respect and responsiveness go hand in hand, ensuring you feel supported throughout your entire campaign lifecycle.

Why Partner with Lamar Advertising Co?

• Proven Heritage: Over a century of success and commitment to growing local businesses.
• Regional Expertise: Deep knowledge of the Reading and greater Pennsylvania market.
• Dedicated Support: Personalized guidance from day one—special shout-out to our standout account executive, Bryan.
• Evolving Transparency: Ongoing enhancements in reporting and post-sale communication.
• Friendly Professionals: A team that makes your goals our top priority.
• Value-Driven Solutions: Flexible pricing and strategic planning to maximize your return on investment.

Choosing the right advertising agency is about finding a partner you can trust. At Lamar Advertising Co, we combine historic stability with modern innovation—backed by a team that cares deeply about your success. Reach out today to learn how we can elevate your brand’s presence in Reading, PA and beyond.