About Berks County

Berks County's economic story is one of resilience and transformation. For much of the 20th century, Reading was synonymous with heavy industry—the Reading Railroad, textile mills, and manufacturing plants that employed tens of thousands. The iconic Pagoda overlooking the city served as a symbol of civic pride during these boom years.

Like many Rust Belt communities, Berks County experienced significant economic challenges as manufacturing declined in the late 20th century. However, the region has successfully pivoted toward a more diversified economy while retaining a meaningful manufacturing presence.

Key Economic Sectors Today

Healthcare: The healthcare sector has emerged as one of the county's largest employers. Penn State Health St. Joseph and Tower Health Reading Hospital anchor a robust medical ecosystem that includes specialty clinics, rehabilitation facilities, and a growing network of outpatient services. This sector provides stable, well-paying jobs and attracts medical professionals to the region.

Manufacturing: While reduced from its peak, manufacturing remains vital to the local economy. Companies producing food products, metal fabrication, plastics, and specialty goods continue to operate throughout the county. Modern manufacturers increasingly focus on advanced techniques, automation, and specialized products rather than the mass production of the past.

Agriculture: Berks County ranks among Pennsylvania's top agricultural producers. The fertile soil supports dairy farming, mushroom cultivation, poultry operations, and diverse crop production. The region's agricultural heritage is visible in its farmers markets, roadside stands, and farm-to-table restaurants that celebrate local produce.

Retail and Services: Major retail corridors, particularly along Route 422 and in Wyomissing, serve as regional shopping destinations. The service sector—from professional services to hospitality—has grown significantly, reflecting broader national economic trends toward service-based employment.

Education: Several higher education institutions call Berks County home, including Albright College, Alvernia University, Reading Area Community College, and Penn State Berks. These institutions not only employ thousands but also contribute to workforce development and attract young people to the region.

Berks County's commercial landscape encompasses everything from urban main streets to suburban retail centers, each with its own character and appeal.

Downtown Reading

Downtown Reading is experiencing a notable revitalization. Penn Street, once the commercial heart of the city, is seeing new investment in mixed-use developments, restaurants, and creative businesses. The GoggleWorks Center for the Arts has become a cultural anchor, while new residential projects are bringing people back to live in the urban core. Small businesses, ethnic restaurants, and professional service firms are increasingly choosing downtown locations, attracted by lower rents and revitalization momentum.

Wyomissing's Retail Corridor

Wyomissing, particularly along State Hill Road and the Route 422 corridor, serves as the region's premier retail destination. The Berkshire Mall (now transitioning), Broadcasting Square, and numerous shopping centers house national retailers, restaurants, and service businesses. This area draws shoppers from throughout Berks County and neighboring regions, making it a significant commercial hub.

West Reading's Walkable Main Street

West Reading has cultivated one of the region's most charming walkable business districts. Penn Avenue features an eclectic mix of locally-owned restaurants, boutiques, art galleries, and specialty shops. The borough has invested in streetscape improvements, outdoor dining, and community events that draw visitors from across the county. It's become a model for what thoughtful local business development can achieve.

Kutztown's College-Town Character

Kutztown, home to Kutztown University, has a distinct college-town atmosphere. Main Street features coffee shops, bookstores, pizza joints, and locally-owned businesses that cater to students and residents alike. The annual Kutztown Folk Festival celebrates Pennsylvania Dutch heritage and draws visitors from across the region. This blend of academic institution and small-town commerce creates a unique business environment.

Other Notable Areas

Throughout the county, smaller downtowns and commercial areas serve their communities. Shillington's Governor Mifflin area, Hamburg's Cabela's-anchored retail zone, and Birdsboro's historic downtown each offer distinct commercial experiences. This distributed network of business districts means residents can find many goods and services close to home.

Supporting local businesses isn't just a feel-good gesture—it has measurable economic and community impact. When you spend money at a locally-owned business in Berks County, a significantly larger portion of that money stays in the local economy compared to spending at national chains.

The Economic Multiplier Effect

Studies consistently show that for every dollar spent at a local business, approximately 67 cents stays in the community through local wages, purchases from other local businesses, and owner spending. At national chains, that figure drops to around 43 cents. This multiplier effect means your local spending generates more jobs, more tax revenue, and more economic activity right here in Berks County.

Community Connection

Local business owners live in the community they serve. They sponsor Little League teams, donate to school fundraisers, and participate in community events. They know their customers by name and tailor their offerings to local preferences. This personal connection creates a different shopping experience than you'll find at a corporate chain—one rooted in relationship rather than transaction.

Personalized Service

The local hardware store owner who knows which part you need for your 1960s furnace, the family restaurant that remembers your usual order, the contractor who built your neighbor's deck—these personal touches and accumulated expertise simply can't be replicated by national chains. Local businesses often provide better service because their reputation depends on every customer interaction.

Preserving Character

Local businesses give communities their distinct character. The mix of shops on West Reading's Penn Avenue, the family pizzerias that have served generations, the independent bookstores and specialty retailers—these businesses make Berks County different from anywhere else. Without them, every community starts to look the same.