Pottstown FARM, formally the Pottstown Farm & Artisan Regional Market, is a 501(c)(3) nonprofit open-air market held at Smith Family Plaza, 100 E High St, in downtown Pottstown, Pennsylvania. The market operates every other Saturday from May through October, 9:00 AM to 12:00 PM, bringing together regional farmers, specialty food producers, and artisans in the center of the borough's business district. The organization can be reached at +1 484-948-6061.
The market's stated mission has two parts: connecting the Pottstown region with fresh, locally grown agricultural products and handmade goods, and improving food access for underserved residents. Pottstown is recognized as a local food desert, and much of the market's programming is built around lowering the cost barrier to fresh produce for children, seniors, and households using SNAP benefits.
History
Pottstown FARM was established in 2015, growing out of a conversation between a local grower and the borough's Main Street Manager. The 2026 season marks its eleventh year, with opening day scheduled for May 16th. Programming for that opening day includes The Party Animal Express, The Community Arts Puppeteers, the market mascot Nugget, and live music by David Antonio.
The organization is governed by an all-female board and staffed by a Market Director and two employees known as FARMhands. Because FARM is a nonprofit rather than a municipal or for-profit market, its operations and community programs are funded entirely through grants, sponsorships, fundraisers, and donations.
What You'll Find at the Market
Vendor offerings fall into three broad categories:
- Fresh produce: Local farmers bring produce picked from their own fields and partner farms. The market gives priority to self-producing farmers over co-op farmers, and resellers are not permitted at any time, meaning shoppers are buying directly from the people who grew the food.
- Specialty foods: Artisan vinegars, sauces, breads and baked goods, jumbo stuffed cookies, gourmet brownies, cookie cakes, homemade soups, salsa and Mexican corn, and locally distilled spirits and wine.
- Artisan products: Pottery from Mudslingers Pottery, handmade jewelry and accessories, candles, tumblers, pet boutique items, and knife sharpening service from Rusty Knives.
Pop-up vendors appear on select dates, so the roster changes across the season. The market also distributes a free collection of Healthy FARM Recipes, seasonal recipe cards organized by fall, summer, soup days, and any season, with dishes such as apple beet and carrot salad, kohlrabi slaw, broccoli cheddar soup, and granola snack bars. The cards are intended to help shoppers make use of less familiar market ingredients.
Community Food Access Programs
Several programs distinguish Pottstown FARM from a conventional market, all of them funded by the organization's fundraising rather than vendor fees alone.
- FMNP check support: Seniors using Farmers Market Nutrition Program checks receive added buying power at the market.
- Operation143 partnership: Through the Fill the Bags with Hope initiative, shoppers may purchase fresh food during June, July, and August and leave it at the information table for distribution to families in need. Shelf-stable donations for children's weekend backpacks are collected on Opening Day, May 16th, and at the October 17th Halloween event.
Special Events
The market schedule includes several events beyond its regular Saturday mornings. Christmas in July is an evening market held July 25th from 5 PM to 8 PM. Halloween Fun at the FARM takes place October 17th in conjunction with the downtown Haunts on High event. FARM also holds fundraisers at The Alley Bar & Grill on High Street, running from 3 PM to 10 PM and featuring raffle baskets and 50/50 drawings. Musical performers and family-friendly entertainers are booked throughout the spring, summer, and early fall season, and the market accepts inquiries from entertainers interested in performing.
Vendor and Sponsor Information
Vendor applications are accepted on a rolling basis with prorated fees for those joining mid-season. Applications are reviewed by a board member or the Market Director, and the process may include an on-site farm or production visit followed by an onboarding Zoom call. Food vendors are required to add Pottstown FARM as a named insured on their general liability policy. Producers who cannot commit to a full season may request pop-up vendor dates.
Sponsorship is offered at four levels:
Higher levels include signage displaying the company name and logo at every market, social media mentions, and a listing on the sponsor page.
The volunteer program invites community members to serve as volunteer farmhands, helping staff the information table and assist vendors.
Visiting and Parking
Smith Family Plaza sits at 100 E High St in Pottstown's downtown core, within walking distance of High Street businesses. Free parking is available at the Magistrate Parking Lot next to the train station, and handicapped parking spaces are located on High Street. Because the market runs on an every-other-Saturday schedule rather than weekly, visitors are advised to check the published season calendar before making the trip. Market hours are 9:00 AM to 12:00 PM, with the exception of the July evening market.