Cumulus Media Allentown-Bethlehem-Easton

Cumulus Media Allentown-Bethlehem-Easton is the local radio operation of Cumulus Media, one of the largest audio broadcasting companies in the United States. The cluster works out of offices and studios at 2158 Avenue C, Suite 100, in Bethlehem, Pennsylvania, serving listeners and advertisers across the Lehigh Valley and the surrounding counties of eastern Pennsylvania and western New Jersey. The facility functions as a working broadcast center rather than a retail location, housing on-air studios, production rooms, sales offices and the promotions staff who coordinate contests, remote broadcasts and station appearances throughout the region.

Company Background

Cumulus Media was founded in 1997 and is headquartered in Atlanta, Georgia. The company grew through acquisitions during the consolidation of the American radio industry in the late 1990s and 2000s, assembling station clusters in markets of every size, from major metropolitan areas to mid sized communities like the Allentown-Bethlehem-Easton market. Today the company operates hundreds of stations nationwide and is also the parent of Westwood One, a major audio network that distributes syndicated talk shows, music programming, news services and national sports rights, including coverage associated with professional and college athletics.

That national structure matters at the local level because it shapes what listeners hear. A station group of this kind typically blends locally originated programming, meaning hosts who live in the area and talk about local weather, traffic, schools and events, with network and syndicated content supplied through the parent company. The result is a schedule that mixes familiar national voices with Lehigh Valley specific information.

Programming and Formats

Radio clusters are built so that each station targets a distinct audience, allowing the group as a whole to reach a broad cross section of the market without having individual stations compete against one another. In the Allentown-Bethlehem-Easton market, the station lineup associated with this operation has historically covered a range of formats, with rock and classic rock programming forming a well known part of the mix. Listeners in the Lehigh Valley have long identified local rock radio with deep album tracks and artist catalog cuts rather than a tight rotation of the same few hits, and that programming philosophy has helped build audiences that stay with a station for years at a time.

Typical elements of the on air day at a station group like this include:

• Morning drive shows that combine music with conversation, weather, traffic reports and local information for commuters heading toward Allentown, Bethlehem, Easton and points along Route 22 and Interstate 78.
• Midday and afternoon music blocks hosted by personalities who take requests, run contests and interact with listeners by phone, text and social media.
• Specialty programs, which in rock radio often means weekend blocks devoted to a single artist, decade or subgenre, along with syndicated countdown and interview shows.
• News, weather and emergency information, including school closing announcements and severe weather updates during Pennsylvania winters.
• Sports coverage, which can include play by play, pregame and postgame shows and national sports talk programming distributed through the company's network division.

Advertising and Marketing Services

A substantial share of the work done at this address involves advertising. Local radio clusters sell commercial time to businesses across the region, from auto dealers and home services contractors to restaurants, healthcare providers, casinos, concert promoters and regional retailers. Beyond traditional spot advertising, station groups of this size generally offer a broader set of marketing options, which commonly include:

• Commercial production, with copywriting and voice talent handled in house.
• Sponsorships of recurring features such as weather reports, traffic updates, contests and concert calendars.
• Live remote broadcasts, where an on air personality and a station vehicle set up at a client location for a grand opening, sale or community event.
• Streaming and digital audio advertising delivered through station websites, mobile apps and connected speaker platforms.
• Digital marketing services including display advertising, search, social media campaigns and email, sold alongside broadcast schedules.
• Event marketing tied to station sponsored concerts, festivals and seasonal promotions.

Businesses interested in advertising generally begin by contacting the sales department by phone at +1 610-266-7600, after which an account executive discusses audience targets, budget and campaign timing. Rate structures in radio vary by daypart, with morning and afternoon drive times commanding higher pricing than overnight or weekend inventory.

Contests, Promotions and Community Presence

Promotions are a core function of the operation. Station contests commonly award concert tickets, festival passes, travel packages, merchandise and cash, with winners often asked to visit the Bethlehem offices to claim prizes and complete the required paperwork. Contest rules are usually posted on individual station websites, and most require winners to pick up prizes within a set window during business hours. Listeners planning a visit for that purpose should call ahead to confirm hours and the documentation required.

Lehigh Valley stations also maintain an active presence at regional events, including summer concert series, fairs, charity drives and sporting events. Station vehicles, inflatables and prize wheels are a familiar sight at community gatherings throughout Northampton and Lehigh counties, and on air personalities frequently serve as emcees for local fundraisers.

Location and Access

The Avenue C address places the operation in the commercial and light industrial corridor north of Bethlehem, an area convenient to Route 22 and within a short drive of Lehigh Valley International Airport. The property includes on site parking, and both the entrance and the parking lot are wheelchair accessible, which is relevant for prize winners, advertising clients and guests appearing for interviews.

Because this is a broadcast facility, access to studio areas is typically limited to staff and scheduled guests. Visitors arriving for appointments, station tours or contest fulfillment should expect to check in at the suite entrance. Calling in advance is the most reliable way to confirm that the appropriate staff member is available, since on air schedules, remote broadcasts and event commitments keep personnel away from the building at various times of day.

Practical Information

• Address: 2158 Avenue C, Suite 100, Bethlehem, Pennsylvania 18017
• Phone: +1 610-266-7600
• Accessibility: wheelchair accessible entrance and wheelchair accessible parking lot
• Primary service area: Allentown, Bethlehem, Easton and the wider Lehigh Valley region

Listeners can reach programming over the air and via mobile applications that carry live streams, podcasts and on demand content. Request lines, text numbers and social media accounts are generally promoted on air, and those channels remain the fastest way to reach a specific show while it is broadcasting.