Eastern Lift Truck Co. - Reading

About Eastern Lift Truck Co. – Reading

Located in Reading, PA, Eastern Lift Truck Co. – Reading is your trusted forklift dealer, forklift rental service, industrial equipment supplier, and material handling equipment supplier. For decades, we’ve partnered with local manufacturing plants, warehouses, distribution centers, and logistical operations to keep their material handling fleets running smoothly. From the initial sale or rental of a new lift truck to ongoing maintenance and emergency repairs, Eastern Lift Truck Co. – Reading brings professionalism, expertise, and an unwavering commitment to safety and uptime.

Industry-Leading Forklift Sales & Rental Services

As a premier forklift dealer and rental provider, we maintain an extensive inventory of electric, propane, and diesel-powered lift trucks from top manufacturers. Whether you need a daily rental for a peak season project or a long-term lease solution, our flexible forklift rental service adapts to your operational requirements and budget. Our industrial equipment supply extends beyond forklifts to include pallet jacks, reach trucks, order pickers, and specialized attachments—everything you need to optimize your facility’s workflow.

Expert Technicians Delivering Top-Notch Service

At the heart of our reputation are the skilled technicians who service your equipment. Customers consistently commend Mike Strauss and Rich Howe for their “great attention to safety, detail, and knowledge of the issues at hand.” These professionals don’t just patch problems; they dig deep to uncover root causes, ensuring each repair is thorough and long-lasting. Their methodical approach keeps downtime to a minimum and your fleet performing reliably day in and day out.

Rapid Response & After-Hours Support

Breakdowns don’t wait for regular business hours—and neither do we. Eastern Lift Truck Co. – Reading is renowned for its responsiveness and timeliness. When a customer needed help in the middle of the night, our technician was on-site 45 minutes after their emergency call and had two forklifts back in action within an hour. That kind of dedication means you can count on us anytime, seven days a week, so you’re never left stranded when productivity is on the line.

Preventive Maintenance: Maximizing Uptime

A proactive preventive maintenance program is the key to minimizing costly downtime. Our clients report that regular PM visits have “remarkable” impact, extending equipment life and slashing unexpected breakdowns. With scheduled inspections, oil changes, safety checks, and performance tuning, our team keeps your fleet in optimal condition. Businesses that partner with Eastern Lift Truck Co. – Reading for preventive maintenance consistently enjoy smoother operations, reduced repair bills, and a healthier bottom line.

Dedicated Account Management & Clear Communication

Top-notch communication and personal follow-through set us apart. Dedicated account managers—like Jamie Keitsock and Keith Garren—earn high praise for being responsive, knowledgeable, and genuinely invested in customer success. Whether you have a routine service request or a complex equipment requirement, your account manager proactively coordinates every detail, ensures parts availability, and keeps you updated on progress. As one customer put it, “Jamie always goes above and beyond to make sure our needs are met”—a testament to our people-centered approach.

Reliability & Dependability You Can Count On

When reliability matters most, Eastern Lift Truck Co. – Reading delivers. Clients trust us to show up on schedule and complete work without fuss or hidden fees. “I call, they show up! Super easy,” raves one long-term customer. From scheduled maintenance calls to urgent repairs, our team prides itself on dependable service that keeps your operation running smoothly and safely, day after day.

Streamlined Administration & Billing Efficiency

It’s not just trucks and technicians—we also simplify the paperwork. Our streamlined billing and administrative processes eliminate confusion, reduce invoice turnaround times, and help you manage service costs more effectively. Clear, consistent invoicing and detailed service reports mean you always have full visibility into your equipment’s service history and expenditures.

Why Choose Eastern Lift Truck Co. – Reading?

• Deep technical expertise and safety-first approach from certified technicians
• Rapid emergency response, even after hours or on weekends
• Comprehensive preventive maintenance programs for peak performance
• Dedicated account managers offering personalized support and proactive communication
• Reliable service delivery that minimizes downtime and operational headaches
• Efficient administrative and billing processes for budget control

Contact Us

Ready to elevate your material handling operations? Reach out today to learn how Eastern Lift Truck Co. – Reading can support your equipment needs. Call us at (610) ###-#### or email reading@easternlifttruck.com. Discover why businesses across Reading, PA, trust us as their forklift dealer, rental partner, and industrial equipment supplier—where expertise meets reliability, 24/7.