
Now and Then Books
Now and Then Books in Emmaus offers a vast selection of affordably priced books across diverse genres in a cozy, welcoming environment. Known for owner Tom's friendly, knowledgeable service and a popular trade-in program that enhances value.
What people love about Now and Then Books
Trade-in & Credit Program
Shoppers repeatedly cite the trade-in system as a key perk that boosts value and loyalty.
Owner “Tom”’s Personalized Service
The owner’s personal engagement and deep knowledge are mentioned by name in multiple reviews, making him a major draw.
Annual Tent/Yard Book Sales
These periodic outdoor sales generate excitement and bring in customers from across the region.
Support for Local Artists & Authors
The bookstore’s community focus and art showcases set it apart and deepen its role as a local cultural hub.
Key Themes from Reviews of Now and Then Books
Book Selection & Variety
PositiveCustomers consistently praise the store’s enormous, ever-changing selection of books across multiple genres.
Pricing & Value
PositiveShoppers appreciate the store’s low prices and feel they get excellent value.
Owner/Staff Friendliness & Helpfulness
PositiveCustomers rave about the owner’s warm, knowledgeable, and patient service.
Atmosphere & Ambiance
PositiveVisitors love the store’s cozy, welcoming environment that encourages browsing.
Trade-in & Credit Program
PositiveThe store’s trade-in system is highly valued for keeping book costs low and encouraging repeat visits.
Store Layout & Organization
MixedWhile many find the dense stacks charming and curated, some customers struggle with navigation and wish for clearer organization or more staff guidance.
Location & Accessibility
MixedThough a bit tucked away and easy to miss, visitors report parking is ample and the trip worthwhile.
About Now and Then Books
Now and Then Books – Emmaus, PA’s Premier Used Bookstore
Nestled just off Emmaus’s bustling main street, Now and Then Books has earned its reputation as a hidden gem for book lovers of all stripes. This cozy, community-focused book store offers an ever-changing treasure trove of gently used titles, friendly service, and a warm atmosphere that invites leisurely browsing. Whether you’re a voracious reader, a collector hunting for a rare find, or a local artist seeking a creative showcase, Now and Then Books delivers an unforgettable experience that keeps customers coming back year after year.
Vast Selection & Variety
Step inside, and you’ll discover “floor to ceiling books” spanning fiction, non-fiction, mystery, sci-fi, biographies, and children’s classics—all arranged in lovingly curated stacks. Customers consistently praise the store’s enormous inventory: you’ll find mainstream bestsellers alongside niche titles you didn’t even know existed. Thanks to a steady flow of new arrivals, seasoned browsers and first-timers alike always uncover fresh gems. As one visitor put it, “Wide variety of genres. Friendly and helpful owner. Highly recommend this place!”
Unbeatable Pricing & Value
At Now and Then Books, affordable reading is a way of life. Shoppers marvel at prices that won’t break the bank—many books are priced for just a few dollars apiece. One delighted customer noted, “I scored 11 books for ~$60 ;)” and another raved, “The books are very inexpensive too.” Combined with seasonal sales and special promotions, these rock-bottom prices empower book lovers to explore new interests, build personal libraries, and share stories without hesitation.
Personalized Service from Owner Tom
The heart of Now and Then Books is its proprietor, Tom. Warm, knowledgeable, and endlessly patient, he welcomes every visitor as a friend. Tom’s personalized service can turn a casual browse into a bespoke literary adventure: he’ll track down out-of-print editions in storage, swap recommendations based on your reading tastes, or simply share a story or two over a steaming cup of coffee. Regulars often mention him by name—“Tom is always so kind and wonderful to talk to”—and his genuine passion is a major reason customers return again and again.
Cozy Ambiance & Community Hub
More than a book store, Now and Then Books serves as Emmaus’s beloved literary living room. The ambiance is relaxed and friendly, with comfortable nooks that invite you to settle in and peruse your finds. Many customers describe it as “a veritable safe space,” and praise its “cozy environment with friendly people and a surprising amount of books!” Local students, retirees, and families alike find solace between the shelves, forging connections over favorite authors and shared discoveries.
Trade-In & Credit Program
One standout feature is the store’s trade-in and credit program, which keeps costs low and encourages sustainable reading habits. Bring in your gently used books, and you’ll receive store credit—often up to 50% of the listed price—to spend on new purchases. Shoppers rave, “Great program that helps to keep costs down,” and credit earned from trade-ins fuels return visits, ensuring the shelves are constantly refreshed with fresh titles for everyone to enjoy.
Annual Tent/Yard Book Sales & Local Art Support
Each year, Now and Then Books transforms its adjacent yard into a bustling outdoor book festival. The annual tent sale draws bibliophiles from across the region, who hunt bargain-priced hardcovers, paperbacks, and more under bright canopies. “People drive from all over to visit and especially for the yearly tent sales,” one fan reports. Beyond books, Tom champions Emmaus’s creative community by showcasing local artists and authors on the store’s walls. Rotating art exhibits and author spotlights reinforce the shop’s role as a cultural hub, celebrating regional talent and fostering meaningful connections.
Navigating the Layout & Accessibility
True to its charm, the store’s layout can feel like a treasure map—stacks are dense and lovingly arranged, creating cozy alcoves but sometimes posing navigation challenges. While many patrons delight in discovering hidden corners, those seeking a more guided experience simply ask Tom or the friendly staff for pointers. If you’re willing to explore, you’ll find every nook holds a surprise.
Parking is ample and free, making it easy to load up on new reads. Though the store sits just off the beaten path, it’s well worth the short drive—or the foot traffic from Emmaus’s downtown. As one reviewer notes, “Hidden gem! Now and Then is off of the main street…you have to be venturing out or know that it’s there,” adding reassuringly, “Parking is not difficult.”
Discover Your Next Great Read
With its unbeatable selection, wallet-friendly prices, and genuine commitment to community, Now and Then Books stands out among Pennsylvania’s book stores. Whether you’re seeking your next literary obsession, trading in well-loved volumes, or simply craving an afternoon surrounded by stories, this Emmaus institution promises a memorable visit. Stop by today and see why locals and visitors alike can’t help but call it their favorite book haven.
Unique Details About Now and Then Books
Payments
- Credit cards
Planning
- Quick visit
Accessibility
Service options
- Curbside pickup
- Onsite services
From the business
- Small business
Alternative Local Businesses in Emmaus, PA
Contact Information for Now and Then Books
Customer Reviews
4.7 out of 5 stars
Based on 105 reviews
Review data
5 star reviews
- 80%
4 star reviews
- 13%
3 star reviews
- 4%
2 star reviews
- 1%
1 star reviews
- 2%
Working Hours / Hours of Operation
- Monday:
- Closed
- Tuesday:
- 10AM-4PM
- Wednesday:
- 10AM-4PM
- Thursday:
- 10AM-4PM
- Friday:
- 10AM-4PM
- Saturday:
- 10AM-4PM
- Sunday:
- Closed





