Reighn Communications

Reighn Communications is a full-service design and marketing agency based in Topton, Pennsylvania, serving clients throughout the region and beyond. The firm has been producing marketing and communications materials for more than two decades, working with businesses, institutions and professional practices that need help articulating what they do and who they serve. The agency can be reached at 484-661-4740.

The agency describes its work as spanning the full arc of a project: concept and copy development through final production and delivery. That range is a defining characteristic. Rather than handling a single stage of a campaign, Reighn is often involved from the initial strategic conversation about messaging through to the printed brochure, the finished website or the installed trade show display.

How the Agency Operates

Reighn Communications uses what it calls a strategic partnership model, combining an in-house team with a network of outside specialists and suppliers. The core group includes the principal, four graphic designers, two website developers, a public relations writer and a bookkeeper, supplemented by additional vendors brought in as individual projects require. The agency currently manages more than 200 projects per year.

This structure allows the firm to fill two distinct roles. For small and medium size businesses, Reighn frequently functions as an outsourced marketing department, giving those companies access to experienced designers, developers and writers without adding positions to payroll. For larger organizations that already employ in-house marketing staff, the agency provides supplemental creative design and fulfillment capacity, taking on overflow work or specialized projects that fall outside the internal team's day-to-day focus.

Service Areas

The agency organizes its capabilities into three broad categories:

• Design and fulfillment services, covering creative execution from concept through completion
• Content development and management, including copywriting and ongoing content support
• Research and planning, focused on marketing direction and maintaining a consistent message across platforms

Within those categories, the specific disciplines include corporate identity and branding, website development, trade show support, print production, web-based marketing and traditional advertising.

Branding and Corporate Identity

Identity work at Reighn goes beyond logo design. The agency develops logos, tag lines and supporting brand elements, then applies them consistently across the many physical and digital surfaces a company actually uses. A representative example is the full identity program created for Security Service Company, which extended the branding to vehicle wraps, uniforms and hats. For service businesses whose trucks and technicians are the most visible expression of the company, that kind of comprehensive application matters more than a logo file sitting in a folder.

Web Design and Development

The agency builds websites across a wide spectrum of complexity, from straightforward brochure sites that establish an online presence to larger builds involving E-commerce functionality and more advanced back-end requirements. Two website developers handle this work in-house. Completed projects include sites for Reading Thermal, Multicell Packaging, Elite Business Solutions and JMH Trailers, a mix that reflects the agency's industrial and business-to-business client base.

Trade Show Support

Trade show work is a notable specialty, particularly for manufacturing and packaging clients whose selling calendar revolves around industry events. Reighn designs booths and presentations, tabletop displays, pull up banners and process displays that explain technical products visually. The agency has produced materials for shows including inter-pack, a major international packaging exhibition, and IAFP food safety events. Trade show projects often pull in several of the agency's other capabilities at once, since an exhibiting company typically needs the booth graphics, printed handouts, pre-show email announcements and sometimes video all coordinated to the same deadline.

Print, Display and Signage

Print remains a substantial part of the agency's output. Reighn designs and produces postcard mailers, product brochures, business cards, internal posters and large-format signage. Billboard and outdoor work includes signage at the Reading Fightins baseball field, home of the region's Double-A affiliate, which puts client messaging in front of a broad local audience during the baseball season.

E-Marketing and Corporate Video

Digital campaign work includes email marketing executed through Constant Contact, used for trade show announcements, service promotions and introductions of new business lines. The agency also produces corporate video for projects of varying scale, including online training programs and explainer videos covering products and services. Finished videos are typically hosted on Vimeo and YouTube so clients can embed them on their own sites and share them through social channels.

Industries Served

Reighn's client list spans a wide range of sectors. Professional practices represent a significant share, including legal, medical, accounting and financial firms, computer consultants, architectural offices and video producers. Service providers make up another group: electrical contractors, restaurants, landscaping companies and data protection services. The agency also works with government entities, manufacturers, pharmaceutical companies and retailers.

Named clients include Reading Thermal, Security Service Company, Firelock Modular Vaults, Multicell Packaging, JMH Trailers and the Law Offices of Scott C. Painter PC. The mix of industrial manufacturers, security and fire protection firms, and professional service practices suggests a practical familiarity with technical subject matter and with the particular challenge of explaining complicated products to buyers who are not engineers.

Practical Information

The agency is located in Topton, in Berks County, Pennsylvania, positioned between the Reading and Allentown markets. Projects typically begin with a conversation about objectives and audience before design work starts, which fits the agency's stated approach of handling concept and copy development as part of the engagement rather than treating them as the client's responsibility.

Prospective clients considering the agency may find the following points useful:

• Work ranges from single-piece projects to ongoing marketing department support
• Services cover both digital and physical deliverables, which can simplify coordination on campaigns that need both
• In-house staff handle design, web development and writing, with outside partners added for specialized needs
• The agency has experience with technical and industrial subject matter as well as professional services marketing

With more than twenty years of operation and a portfolio that includes identity programs, websites, exhibition displays, print campaigns and video, Reighn Communications has built a practice around the idea that a consistent message delivered across every medium a company uses is more effective than strong work in any one channel alone.