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Ulta Beauty

4.3(476 reviews)
UnclaimedCosmetics storeCosmetics store, Beauty salon, Hairdresser

What people love here...

Clara’s Hairstyling Mastery

Clara is named repeatedly for exceptional cuts, color work, and client rapport, making her a clear salon standout.

“I highly recommend Clara as a hairstylist… she delivers flawless results every time.”
“Clara is attentive… pays attention to detail… communicated my hair’s needs.”

Key Themes from Reviews

Staff Helpfulness & FriendlinessPositive

Customers overwhelmingly praise store employees for being welcoming, patient, and eager to assist.

"“Employees are helpful, kind, and ready to help with whatever you need.”"
"“The staff here is always friendly… greeted pleasantly (which is unusual for most places when it's closing time).”"

About Ulta Beauty

Welcome to Ulta Beauty — Reading’s Premier Cosmetics Store and Salon

Nestled in the heart of Reading, PA, Ulta Beauty is more than just a cosmetics store and beauty salon—it’s a full-spectrum beauty destination where every visit feels like a personalized retreat. From the moment you step through our doors, you’ll discover an inviting atmosphere, impeccable organization, and a team of experts ready to help you look and feel your very best.

A Warm Welcome from Friendly, Knowledgeable Staff

At Ulta Beauty Reading, exceptional customer service isn’t just a goal—it’s our everyday standard. Visitors consistently praise our team for being “helpful, kind, and ready to help with whatever you need.” Whether you’re hunting for the season’s must-have eyeshadow palette or seeking styling advice, our associates greet you with genuine smiles and unhurried attention. Even as closing time approaches, you’ll find the same warm welcome: “The staff here is always friendly… greeted pleasantly (which is unusual for most places when it’s closing time).”

Expert Salon Services: Hairdressers Who Shine

Our on-site salon transforms ordinary hair appointments into unforgettable experiences. Whether you’re in for a precision cut, color refresh, or a total style makeover, our talented stylists deliver results that garner rave reviews.
• Clara’s Hairstyling Mastery: “I highly recommend Clara as a hairstylist… she delivers flawless results every time.” From intricate balayage to shape-defining trims, Clara’s attention to detail and approachable demeanor make her a top choice for repeat clients.
• Cyania’s Color Correction & Efficiency: Clients love that Cyania “works quickly and precisely, without ever making you feel rushed.” If you’re looking to fix a previous dye job or experiment with a bold new hue, Cyania’s blend of speed and artistry ensures a polished, professional finish.
• Faith’s Personalized Product Guidance: When it comes to retail recommendations, Faith stands out for her patience and expertise. “Faith is awesome and helps me every time I come! Never gets impatient… always gives me different options.” She listens to your needs, offers tailored suggestions, and helps build a beauty routine you’ll love.
• Beatriz’s Spanish-Language Assistance: Shopping at Ulta Beauty Reading is even more accessible thanks to Beatriz, whose bilingual support has turned casual browsers into enthusiastic purchasers. “Thanks to Beatriz’s kindness and good service, I bought about six products,” reports one happy guest.

Spotless, Organized Aisles and an Endless Inventory

Step onto our sales floor and you’ll immediately notice the difference: “Always well-stocked, clean and organized. The staff are very friendly, but not pushy…” From high-end prestige brands to cult-favorite drugstore staples, our shelves are carefully curated and frequently replenished. You’ll find clear signage, thoughtfully arranged displays, and plenty of testers to ensure you choose exactly the right shade, formula, or tool. Whether you’re stocking up on haircare essentials, hunting the perfect foundation, or exploring a new fragrance, our layout makes product discovery effortless.

A Seamless Shopping Experience

While our in-store environment shines, we know that the modern beauty enthusiast also values convenience. Ulta Beauty Reading offers multiple ways to shop: browse in person, reserve items online for curbside pickup, or explore our full catalog through the Ulta Beauty app. Our goal is to let you decide the pace and style of your beauty journey. And for those who prefer in-store service, our checkout process is designed to be quick, friendly, and focused on you.

Rewards, Savings, and Special Perks

Beauty lovers rejoice: Ulta’s Beauty Insider program is one of the industry’s most beloved loyalty initiatives. Members enjoy exclusive offers, birthday gifts, and early access to new product launches. Our customers tell us they appreciate the value of earning points toward future purchases and receiving personalized promotions based on their shopping habits. Whether you’re a budding makeup artist, a skincare savant, or simply refining your signature look, our rewards program helps your budget go further.

A Commitment to Inclusivity and Respect

At Ulta Beauty Reading, inclusivity is more than a buzzword—it’s a guiding principle. Our diverse team reflects the vibrant community we serve, and we strive to make every guest feel seen, heard, and celebrated. Whether you speak English or Spanish, have textured hair or fine tresses, our goal is to create a welcoming space where everyone can express their individuality.

Why Ulta Beauty in Reading, PA?

• One-stop beauty destination combining retail and salon services
• Warm, patient associates who become trusted beauty advisors
• Highly rated stylists—like Clara, Cyania, Faith, and Beatriz—known for their talent and care
• Impeccably organized store with a vast array of cosmetics, haircare, skincare, and fragrance
• Flexible shopping options: in-store browsing, online ordering, and curbside pickup
• A rich rewards program that celebrates your loyalty and puts savings in your hands

Plan Your Visit Today

Whether you’re a beauty novice or a seasoned pro, Ulta Beauty in Reading, PA, offers an unparalleled shopping and salon experience. Drop by our convenient location to explore the latest launches, consult with our expert stylists, or simply enjoy a calm, supportive environment dedicated to helping you discover your most confident self. We can’t wait to welcome you—come see why our customers say Ulta Beauty Reading is “truly the stress relief that was needed after the holidays” and their go-to spot for all things beauty.

Ulta Beauty: Your journey to radiant skin, flawless makeup, and head-turning hair begins here.

Description

Chain with a diverse selection of cosmetics & other beauty products, plus on-site salon services.

Categories

About This Business

Payments

  • Checks
  • Debit cards
  • Credit cards
  • NFC mobile payments

Planning

  • Quick visit

Amenities

  • Wi-Fi

Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible parking lot

Service options

  • Delivery
  • Curbside pickup
  • In-store pickup
  • Onsite services
  • In-store shopping
  • Same-day delivery

Contact Information

2755 Paper Mill Rd
Reading, PA 19610
United States of America

Website: Visit Website

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Customer Reviews

4.3 out of 5 stars

Based on 476 reviews

Review data

5 star reviews

64%

4 star reviews

16%

3 star reviews

9%

2 star reviews

4%

1 star reviews

8%

Working Hours

Monday:
10AM-8PM
Tuesday:
10AM-8PM
Wednesday:
10AM-8PM
Thursday:
10AM-9PM
Friday:
10AM-9PM
Saturday:
10AM-9PM
Sunday:
11AM-6PM

Location Map