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Wishful Thinking Brewing Company

4.9(89 reviews)
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What people love here...

Hot Honey Pepperoni Pizza

This signature pie is frequently singled out as a must-try item, with enthusiastic praise for its sweet-spicy balance.

The hot honey pizza was amazing!
The Hot Honey Pepperoni Pizza is in a league of its own. It pairs well with the lager.

Key Themes from Reviews

Pizza QualityPositive

Customers consistently praise the Detroit-style pizzas—especially the crust, sauce balance, and inventive toppings—as outstanding.

"Pizza was 10/10 for a Detroit style in the valley. Beers were even better tipping off the scale."
"Absolutely mind-blowingly amazing Detroit-style pizza! The classic pie plus pepperoni is my happy place."

About Wishful Thinking Brewing Company

Welcome to Wishful Thinking Brewing Company

Nestled in the heart of historic Bethlehem, PA, Wishful Thinking Brewing Company is more than just a local brewery—it’s a destination where craft beer aficionados and pizza lovers converge under one convivial roof. Housed in a meticulously restored former Bavarian beer hall that once served Bethlehem Steel workers, this charming establishment offers an authentic, nostalgic atmosphere that nods to its European roots while celebrating Pennsylvania’s vibrant brewing culture.

A Slice Above: Detroit-Style Pizza Perfection

At the core of Wishful Thinking’s culinary acclaim is its Detroit-style pizza—a square-cut masterpiece that has customers declaring it “10/10 for a Detroit style in the valley.” From the moment you bite into the perfectly crisped, cheesy edges to the balanced tang of its signature sauce, each pie delivers a harmonious blend of textures and flavors.

  • Hot Honey Pepperoni Pizza: A crowd-pleasing heat-and-sweet sensation, this signature pie is “in a league of its own,” pairing beautifully with a crisp lager.
  • Brussels Pizza: For those seeking a creative twist, the Brussels pie combines savory goodness with zesty flair—a specialty that reviewers note was “just as loved” as the classic pepperoni.

While the menu remains intentionally focused on pizza and beer, Wishful Thinking’s dedication to quality over quantity resonates with guests. If you’re in the mood for something simple and satisfying, a personal cheese or classic pepperoni will hit the spot; for the adventurous palate, the rotating specialty pies never disappoint.

Brewmaster’s Selection: Czech-Style Lagers & Hazy IPAs

Beyond its stellar pizza lineup, Wishful Thinking is equally renowned for its thoughtfully crafted beer selection. Patrons laud everything from the brewery’s smooth Czech-style lagers—served with an authentic Lukr tap system that pours a pillowy, thick foam just like you’d find in Europe—to the hop-forward Sailors Delight Hazy IPA, which many hail as “one of the best Hazy IPAs I have ever had.”
Each pour undergoes meticulous attention to detail: glassware is chilled to the perfect temperature, head retention is prioritized, and flavor balance takes center stage. Whether you favor a light, golden lager or a juicy, aromatic ale from the rotating taps, Wishful Thinking ensures every sip is an occasion to remember.

Genuine Hospitality & Inviting Atmosphere

What truly sets Wishful Thinking Brewing Company apart is its staff—and by extension, the community it cultivates. Bartenders here aren't just servers; they’re conversationalists who share brewing insights, recommend the perfect pairing, and make every guest feel at home. Reviewers consistently highlight the “warm, attentive, and conversational” service as an integral part of the experience.

Inside, communal seating encourages new friendships over shared tables, while the exposed brick walls and reclaimed wood accents evoke the building’s storied past. On any given night, the space buzzes with laughter, clinking glasses, and the hum of good conversation. It’s a place where locals and visitors alike gather to unwind, connect, and savor moments both big and small.

Practical Tips: Parking & Noise Considerations

While Wishful Thinking’s location in the vibrant South Side Bethlehem neighborhood is undeniably convenient—just a stone’s throw from ArtsQuest and downtown’s cultural attractions—parking can require a bit of forethought. On-site spots are limited, and many guests opt for nearby street parking followed by a short, scenic stroll. As one reviewer remarked, “Parking was a bit of a challenge and required a short walk from a nearby street—but the experience is well worth the effort.”

Similarly, the lively atmosphere can reach high volumes during peak hours, making conversation a delightful challenge for some. If you prefer a quieter visit, consider arriving earlier in the evening or taking advantage of take-out service—ideal for those who want to savor Wishful Thinking’s famed pizza and beer in the comfort of home.

Why Wishful Thinking Belongs on Your List

From the moment you step through the doors of Wishful Thinking Brewing Company, you’re invited into a world where tradition and innovation blend seamlessly. Customers return time and again for:
• Detroit-style pizzas that redefine cheesy, crispy satisfaction.
• A beer lineup that spans velvety Czech lagers to bold, hazy IPAs.
• Genuine interactions with friendly, knowledgeable staff.
• A storied, communal setting that feels both historic and fresh.

Whether you’re a local seeking a new go-to spot or a visitor exploring Bethlehem’s rich offerings, Wishful Thinking delivers an experience that’s equal parts delicious, distinctive, and downright delightful. Come for the pizza. Stay for the beer. Leave with memories of genuine hospitality that keep you dreaming—and wishing—for your next visit.

Categories

About This Business

Crowd

  • LGBTQ+ friendly
  • Transgender safespace

Other

  • LGBTQ+ friendly
  • Identifies as women-owned

Parking

  • Free street parking

Payments

  • Credit cards

Amenities

  • Bar onsite

Offerings

  • Beer
  • Alcohol

Accessibility

  • Wheelchair accessible seating
  • Wheelchair accessible entrance
  • Wheelchair accessible restroom
  • Wheelchair accessible parking lot

Service options

  • Curbside pickup

From the business

  • Identifies as women-owned

Contact Information

702 Broadway
Bethlehem, PA 18015
United States of America

Website: Visit Website

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Customer Reviews

4.9 out of 5 stars

Based on 89 reviews

Review data

5 star reviews

96%

4 star reviews

3%

3 star reviews

0%

2 star reviews

0%

1 star reviews

1%

Working Hours

Monday:
5-10PM
Tuesday:
Closed
Wednesday:
4-10PM
Thursday:
4-10PM
Friday:
2-10PM
Saturday:
12-10PM
Sunday:
12-7PM

Location Map