
Coral Reef Connection
Coral Reef Connection in West Reading offers an impressive selection of healthy corals, saltwater fish, and specialty livestock, with exceptional service and advice from knowledgeable staff, especially owner Will. Known for pristine tanks and a welcoming atmosphere, it’s a valued local, family-run business.
What people love about Coral Reef Connection
Exceptional Personal Service from Will
Multiple reviewers single out Will’s willingness to stay late, personalize advice, and follow through on special requests.
Rare & Exotic Livestock
Shoppers are excited to find uncommon species—like axolotyls and specialty wrasses—not available at big-box stores.
Special Order & Custom Stock Requests
The store’s ability to source and reserve specific corals or fish upon request sets it apart from competitors.
Pristine, Well-Maintained Tanks
Reviewers repeatedly note the clean, organized displays and healthy appearance of the livestock, reinforcing trust in product quality.
Key Themes from Reviews of Coral Reef Connection
Staff Expertise & Friendliness
PositiveCustomers consistently praise the knowledgeable, patient staff—especially owner Will—for friendly guidance and detailed advice.
Product Selection & Variety
PositiveShoppers love the wide range of healthy fish, corals, live rock and specialty livestock available.
Pricing & Value
PositiveCustomers feel the store offers competitive, fair prices on quality stock and supplies.
Store Atmosphere & Cleanliness
PositiveThe impeccably maintained tanks and spotless store environment leave a strong positive impression.
Operational Reliability & Communication
NegativeA few customers encountered inconsistent hours and unresponsive phone or messaging channels, leading to frustration.
Inventory Availability & Consistency
MixedWhile many praise the fresh, abundant stock, a minority report occasional low inventory or outdated online listings.
Family-Owned Local Business
PositivePatrons value supporting a community-focused, family-run store that delivers personalized service.
About Coral Reef Connection
About Coral Reef Connection
Nestled in the heart of West Reading, PA, Coral Reef Connection is your neighborhood pet supply store, aquarium shop, and tropical fish store—all in one vibrant, family-owned location. Whether you’re a seasoned reef keeper, a budding aquarist, or simply searching for healthy freshwater fish, our aquaculture farm–inspired approach guarantees lively, well-cared-for livestock. With enthusiastic customers returning every other week for new coral arrivals, it’s no wonder Coral Reef Connection has become a local favorite for both hobbyists and professionals alike.
Expert Staff & Personalized Guidance
From the moment you step through our doors, you’ll be greeted by owner Will and a team of passionate, knowledgeable fishkeepers. Customers frequently remark on our staff’s patience and depth of expertise: “Will is extremely honest and knowledgeable. He answers all of our questions in detail and communicates clearly.” Whether you need step-by-step instructions for cycling a reef tank or advice on water chemistry, our friendly experts are dedicated to helping you succeed—often staying late or setting aside special stock just for you.
Extensive Product Selection & Variety
At Coral Reef Connection, variety is at the core of our mission. Dive into our expansive inventory of freshwater and saltwater fish, corals, live rock, and specialty livestock. From beginner-friendly clownfish to delicate montipora frags and exotic wrasses, our rotating stock reflects both popular favorites and rare finds. Shoppers marvel at our unusual offerings—“Even axolotyls!”—while serious aquarists appreciate the reliable supply of top-quality live rock and invertebrates.
Competitive Pricing & Outstanding Value
We understand that building and maintaining an aquarium can be an investment. That’s why Coral Reef Connection pairs premium livestock and supplies with fair, competitive pricing. Our customers consistently praise our value: “Pricing is perfect. And the staff is very knowledgeable. The best place to buy exotic fish hands down.” Whether you’re outfitting a nano reef or stocking a backyard pond, you’ll find exceptional deals that keep both your tank and your wallet happy.
Pristine Store Atmosphere
Step inside our aquarium shop and you’ll notice the difference immediately: immaculately maintained tanks, sparkling floors, and a serene ambiance that sets the stage for stress-free shopping. Our commitment to cleanliness isn’t just cosmetic—it reflects our genuine care for the health of every fish, coral, and invertebrate in residence. As one happy customer put it, “Their tanks are incredibly beautiful and clean. You could tell the fish are healthy.”
Customized Solutions & Rare Finds
One of Coral Reef Connection’s most celebrated strengths is our willingness to fulfill special orders. Can’t find that elusive wrasse or a unique coral fragment? Just ask. “If you don’t see [something], just ask—they can get it for you!” From reserving limited-edition corals to sourcing uncommon cichlids, we leverage our aquaculture farm network to bring you exactly what you’re looking for. This personalized service turns a simple fish store visit into a bespoke aquarium-building experience.
Family-Owned & Community-Focused
As a locally owned and operated business, Coral Reef Connection isn’t just another fish supply outlet—it’s part of your community. We cherish the relationships we build with fellow hobbyists, families, and educators who share our passion for aquatic life. “This is a fantastic local, family-run business. You will not find better service in the area,” says one devoted patron. We believe in supporting the neighborhood through educational workshops, hands-on demos, and by giving back whenever we can.
Operational Notes & Inventory Updates
To ensure your trip goes smoothly, we recommend checking our current hours and stock availability before you head in. While our inventory is constantly evolving—and often restocked with new arrivals—calling ahead or sending a quick message can help you confirm that your desired species are ready and waiting. We strive for consistent communication and look forward to serving you without a hitch.
Visit Coral Reef Connection Today
Whether you’re starting your first tank or expanding a seasoned reef empire, Coral Reef Connection in West Reading, PA, offers everything you need under one roof. Discover an unparalleled selection of tropical fish, corals, live rock, and aquarium supplies, all backed by a team that treats your hobby as seriously as you do. Drop by today to experience the expert guidance of Will and our friendly staff, explore pristine tanks teeming with life, and join the thriving community of aquarium enthusiasts who call Coral Reef Connection home. We can’t wait to help bring your underwater vision to life!
Unique Details About Coral Reef Connection
Children
- Good for kids
Alternative Local Businesses in West Reading, PA
Contact Information for Coral Reef Connection
West Reading, PA 19611
United States of America
County: Berks County
Phone: +1 484-709-6621
Customer Reviews
4.7 out of 5 stars
Based on 61 reviews
Review data
5 star reviews
- 89%
4 star reviews
- 3%
3 star reviews
- 2%
2 star reviews
- 0%
1 star reviews
- 7%




