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Coral Reef Connection

4.7(61 reviews)

What people love here...

Exceptional Personal Service from Will

Multiple reviewers single out Will’s willingness to stay late, personalize advice, and follow through on special requests.

He was more than willing to stay open for us while we looked around… he gave us great information.
Will goes out of his way to accommodate hobbyists on any budget and will find you a solution to fit your needs.

Key Themes from Reviews

Staff Expertise & FriendlinessPositive

Customers consistently praise the knowledgeable, patient staff—especially owner Will—for friendly guidance and detailed advice.

"Very nice corals, the owner is very friendly and informative."
"Will is extremely honest and knowledgeable. He answers all of our questions in detail and communicates clearly."

About Coral Reef Connection

About Coral Reef Connection

Nestled in the heart of West Reading, PA, Coral Reef Connection is your neighborhood pet supply store, aquarium shop, and tropical fish store—all in one vibrant, family-owned location. Whether you’re a seasoned reef keeper, a budding aquarist, or simply searching for healthy freshwater fish, our aquaculture farm–inspired approach guarantees lively, well-cared-for livestock. With enthusiastic customers returning every other week for new coral arrivals, it’s no wonder Coral Reef Connection has become a local favorite for both hobbyists and professionals alike.

Expert Staff & Personalized Guidance

From the moment you step through our doors, you’ll be greeted by owner Will and a team of passionate, knowledgeable fishkeepers. Customers frequently remark on our staff’s patience and depth of expertise: “Will is extremely honest and knowledgeable. He answers all of our questions in detail and communicates clearly.” Whether you need step-by-step instructions for cycling a reef tank or advice on water chemistry, our friendly experts are dedicated to helping you succeed—often staying late or setting aside special stock just for you.

Extensive Product Selection & Variety

At Coral Reef Connection, variety is at the core of our mission. Dive into our expansive inventory of freshwater and saltwater fish, corals, live rock, and specialty livestock. From beginner-friendly clownfish to delicate montipora frags and exotic wrasses, our rotating stock reflects both popular favorites and rare finds. Shoppers marvel at our unusual offerings—“Even axolotyls!”—while serious aquarists appreciate the reliable supply of top-quality live rock and invertebrates.

Competitive Pricing & Outstanding Value

We understand that building and maintaining an aquarium can be an investment. That’s why Coral Reef Connection pairs premium livestock and supplies with fair, competitive pricing. Our customers consistently praise our value: “Pricing is perfect. And the staff is very knowledgeable. The best place to buy exotic fish hands down.” Whether you’re outfitting a nano reef or stocking a backyard pond, you’ll find exceptional deals that keep both your tank and your wallet happy.

Pristine Store Atmosphere

Step inside our aquarium shop and you’ll notice the difference immediately: immaculately maintained tanks, sparkling floors, and a serene ambiance that sets the stage for stress-free shopping. Our commitment to cleanliness isn’t just cosmetic—it reflects our genuine care for the health of every fish, coral, and invertebrate in residence. As one happy customer put it, “Their tanks are incredibly beautiful and clean. You could tell the fish are healthy.”

Customized Solutions & Rare Finds

One of Coral Reef Connection’s most celebrated strengths is our willingness to fulfill special orders. Can’t find that elusive wrasse or a unique coral fragment? Just ask. “If you don’t see [something], just ask—they can get it for you!” From reserving limited-edition corals to sourcing uncommon cichlids, we leverage our aquaculture farm network to bring you exactly what you’re looking for. This personalized service turns a simple fish store visit into a bespoke aquarium-building experience.

Family-Owned & Community-Focused

As a locally owned and operated business, Coral Reef Connection isn’t just another fish supply outlet—it’s part of your community. We cherish the relationships we build with fellow hobbyists, families, and educators who share our passion for aquatic life. “This is a fantastic local, family-run business. You will not find better service in the area,” says one devoted patron. We believe in supporting the neighborhood through educational workshops, hands-on demos, and by giving back whenever we can.

Operational Notes & Inventory Updates

To ensure your trip goes smoothly, we recommend checking our current hours and stock availability before you head in. While our inventory is constantly evolving—and often restocked with new arrivals—calling ahead or sending a quick message can help you confirm that your desired species are ready and waiting. We strive for consistent communication and look forward to serving you without a hitch.

Visit Coral Reef Connection Today

Whether you’re starting your first tank or expanding a seasoned reef empire, Coral Reef Connection in West Reading, PA, offers everything you need under one roof. Discover an unparalleled selection of tropical fish, corals, live rock, and aquarium supplies, all backed by a team that treats your hobby as seriously as you do. Drop by today to experience the expert guidance of Will and our friendly staff, explore pristine tanks teeming with life, and join the thriving community of aquarium enthusiasts who call Coral Reef Connection home. We can’t wait to help bring your underwater vision to life!

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Contact Information

546 Penn Ave Rear
West Reading, PA 19611
United States of America
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Customer Reviews

4.7 out of 5 stars

Based on 61 reviews

Review data

5 star reviews

89%

4 star reviews

3%

3 star reviews

2%

2 star reviews

0%

1 star reviews

7%

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