
Produce market
Hoober Produce
Hoober Produce in Reading, PA, is a well-loved market renowned for its consistently fresh, high-quality produce and exceptional customer service all year round. Located in the vibrant Fairgrounds Farmer's Market, it…
Hershey Harvest is a farm shop and country market in Reading, stocking Pennsylvania Dutch meats, raw milk and dairy, produce, baked goods, prepared meals and candy. Customers highlight the heritage raw milk, chicken pot pie and seasonal fasnachts, along with a clean store and friendly staff.

Multiple reviewers single out the store’s raw milk and yogurt as exceptional in taste and health benefits.
Best raw milk I’ve ever tasted. The milk has a remarkably high fat content...
They sell raw milk and products made from the milk, including a yogurt that has lots of probiotics...
The pot pie earns consistent praise for its homemade flavor, making it a customer favorite for lunch or dinner.
The pot pie is fantastic.
We shared a chicken pot pie and it was fantastic. Best raw milk I’ve ever tasted.
Customers repeatedly praise the freshness and high quality of the store’s food offerings.
The food is very fresh, as well as amazing prices for the quality.
Everything is fresh, delicious, and made without additives and harmful ingredients.
Visitors highlight the warm, helpful, and attentive demeanor of the staff as a major asset.
Everyone here is so kind and welcoming!
Very pleasant and friendly staff and food is always freshly prepared and delicious.
Shoppers appreciate the extensive range of fresh, frozen, and prepared products all under one roof.
Great selection of high quality meats, produce, dairy and baked goods. Large variety of prepared foods and candy.
They have a very large selection of grass-fed beef, free range chicken, nitrate-free deli items, frozen vegetables, baked goods, soups, barbecues, honey, raw milk and more!
Customers find the store’s layout inviting, tidy, and reflective of a quality country market.
Nice layout, clean and super friendly staff.
Clean & beautiful country store with country prepared foods from Lancaster county Amish and Mennonite people.
Hershey Harvest is a farm shop and country market located at 3337 Kutztown Rd in Reading, Pennsylvania, in the Muhlenberg Township corridor north of the city. The store sells fresh and frozen foods sourced largely from Pennsylvania Dutch country, including meats, dairy, produce, baked goods, prepared meals and confections. It functions as a grocery alternative for shoppers in Berks County who want to buy directly from a market that works with regional farms and small-batch food producers rather than national distributors.
The business can be reached by phone at +1 610-921-3151. The Kutztown Road location places it within easy driving distance of Reading, Temple, Laureldale, Blandon and Fleetwood, and it draws customers from across Berks County as well as travelers passing through on their way between Reading and the Kutztown area.
Meat is one of the central departments at Hershey Harvest. The selection typically includes beef raised on pasture, chicken from farms that allow outdoor access, pork cuts, sausage and ground meats. Deli items are a related specialty, with lunch meats and cheeses that avoid nitrates and artificial preservatives among the products carried. For shoppers who are used to reading labels closely, the emphasis here is on short ingredient lists and clear sourcing, which is part of what separates a farm shop from a conventional supermarket meat case.
Scrapple, a Pennsylvania Dutch staple made from pork and cornmeal, is part of the regional food tradition the store represents, alongside other breakfast meats. Cuts are generally available in sizes suited to household cooking, and staff can usually answer questions about where a particular item comes from and how it is best prepared.
Dairy is a significant draw. The store carries milk from heritage breed herds, along with yogurt, butter, cream, cheeses and ice cream. Pennsylvania permits the retail sale of raw milk from licensed and inspected producers, and farm shops like this one are among the main places where Berks County residents can buy it. Customers interested in raw dairy often come specifically for the milk and the cultured products made from it, and the selection changes with what local dairies have available.
Eggs from regional farms are typically stocked as well, and the dairy case is one of the areas that regular shoppers tend to check first since availability depends on supply from the farms rather than a fixed delivery schedule.
Seasonal produce is stocked according to what regional growers are harvesting, which means the selection shifts noticeably through the year. Pantry goods round out the shopping trip and generally include honey, jams, canned and jarred goods, snacks, baking supplies and condiments from small producers. The frozen section carries vegetables, meats, prepared entrees and other items that allow customers to stock up on a single trip.
For households that cook from scratch, the combination of produce, staples and bulk-style pantry items makes it possible to do a full week of shopping here. For those who want convenience, the frozen and refrigerated prepared foods cover a range of meals that only need heating.
Hershey Harvest maintains a prepared foods department built around traditional Pennsylvania Dutch and country cooking. Soups, barbecue, casseroles, pot pies, side dishes and entrees are made for takeout and reheating at home. These are the kinds of dishes associated with Lancaster County kitchens: filling, straightforward and made in batches rather than produced industrially.
The bakery side includes breads, rolls, pies, cookies, whoopie pies and other sweets. Certain baked goods appear only at particular times of the year, following the rhythm of the Pennsylvania Dutch calendar. The winter weeks leading up to Lent, for example, bring fried doughnut traditions that have been observed in this part of the state for generations, and holiday periods bring their own additions to the bakery case.
A candy section carries chocolates, hard candies, nostalgic sweets and regional confections, including specialty items produced by Pennsylvania candy makers. Cream-filled and buttercream-style confections associated with eastern Pennsylvania are part of the mix, and the candy counter is often where customers add something to the basket at the end of a shopping trip. Seasonal candy appears around Easter, Halloween and Christmas.
The store is laid out so that a shopper can move through the meat, dairy, produce, frozen, bakery and candy departments without a long trip, which suits both full grocery runs and short stops for a few specific items. The building has a wheelchair accessible entrance and a wheelchair accessible parking lot, and parking is on site.
Payment options include debit cards, credit cards and contactless NFC mobile payments. Delivery is not offered, so all purchases are made in person at the Kutztown Road location. Because much of the inventory depends on what regional farms and producers supply, customers looking for a specific item, particularly raw dairy, a certain cut of meat or a seasonal baked good, often call ahead at +1 610-921-3151 to confirm availability or to ask about larger orders.
Berks County sits at the edge of a farming region where Amish and Mennonite producers have long supplied markets with meats, dairy, baked goods and preserves. Hershey Harvest operates in that tradition, acting as a retail outlet in Reading for foods that would otherwise require a drive into Lancaster County or a trip to a weekend farmers market. The store brings those products into a fixed location with regular hours, refrigerated and frozen storage, and a staff familiar with the suppliers behind the items on the shelves.
For shoppers comparing it to a conventional grocery store, the differences are in sourcing, ingredient standards and the presence of categories that mainstream stores rarely stock, such as raw milk and nitrate-free deli meats from named regional producers. For those comparing it to a roadside farm stand, the difference is the breadth of departments under one roof and year-round availability rather than a seasonal schedule.
County: Berks County
Phone: +1 610-921-3151
Website: Visit Website
4.6 out of 5 stars
Based on 234 reviews
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