iHeartMedia Reading

iHeartMedia Reading is the local broadcast operation behind Y102, the Top 40 and contemporary hit radio station heard across Berks County and the surrounding region on 102.5 FM. The facility sits at 1265 Perkiomen Avenue in Reading, Pennsylvania, on the eastern side of the city along one of its main commercial corridors. From this address, the company handles the day to day work of running a commercial radio station: on-air programming and disc jockey shifts, music scheduling, commercial production, advertising sales, contest fulfillment, promotional events, and the public affairs programming that local broadcasters carry as part of serving their communities.

For listeners, the operation is most familiar as a radio signal and a set of voices. For local businesses, it functions as an advertising and marketing partner. For nonprofits and event organizers in Berks County, it is a place to pitch a story, book a guest segment, or ask about an on-site broadcast. All of those functions run out of the same Perkiomen Avenue building.

Y102 and the On-Air Product

Y102 programs a mainstream contemporary hit radio format, which in practice means current pop hits, recent chart records, and a mix of recurrent songs that still test well with listeners. The format is built around high rotation of familiar songs, personality-driven day parts, and frequent promotional tie-ins. Weekday mornings, afternoons, and evenings each carry their own on-air hosts and features, and weekends typically include syndicated countdown shows and specialty programming alongside locally hosted hours.

Because the station operates inside the iHeartMedia network, the local lineup is supplemented by nationally distributed programs and syndicated personalities. That combination is common in modern commercial radio: national talent provides scale and recognizable names, while local hosts handle weather, traffic, school closings, event mentions, and the kind of neighborhood detail that only someone living in the market can supply.

Listening is not limited to the FM dial. Programming streams through the iHeartRadio app, which means listeners outside the signal's coverage area, or those tuning in from a phone, smart speaker, or desktop, can follow along. The digital platform also hosts on-demand content, podcasts, artist channels, and custom stations, all of which sit alongside the live Reading broadcast.

Part of a National Company

iHeartMedia is one of the largest audio companies in the United States. The company traces its corporate history to Clear Channel Communications, which grew through the 1990s and early 2000s into the country's dominant radio owner before rebranding as iHeartMedia in 2014 to reflect its shift toward digital audio and the iHeartRadio platform. The company operates hundreds of broadcast stations across the country, produces a large podcast network, and stages national music events.

The Reading cluster reflects how that structure works at the local level. Corporate resources supply the technology, digital distribution, research, and national sales relationships, while the local team decides what gets said on the air about Berks County. Station groups of this kind also generally share studios, engineering staff, production facilities, and sales teams across multiple signals housed at one address, which is why a single building can support more than one station brand.

Advertising and Marketing Services

A significant share of the work at a local radio cluster involves helping businesses reach an audience. Typical services offered by an operation of this type include:

• Broadcast commercial airtime, sold in scheduled rotations or targeted to specific day parts
• Creative and production services, including script writing, voice work, and audio production for spots
• Endorsement reads and live mentions from on-air personalities
• Event sponsorships and contest tie-ins tied to station promotions
• On-site remote broadcasts, where a station vehicle, tent, and host set up at a client's location
• Digital advertising, including streaming audio ads, display, and social campaigns through the iHeartMedia digital network

Advertisers working with a station in a mid-sized market like Reading often value the combination of local reach and personality endorsement, since a familiar voice recommending a business carries weight that a generic recorded spot may not. Rate information, audience data, and campaign planning are handled through the local sales team, reachable by phone at the studio number.

Community Programming and Local Presence

Alongside music and entertainment, the station carries public affairs programming focused on Berks County. These segments give airtime to charitable campaigns, health and safety initiatives, civic organizations, fundraising walks and rides, and seasonal community events. Guests are typically interviewed in the studio and the conversations are recorded for later broadcast, most often in weekend morning slots where public affairs programs traditionally air.

The station also maintains a visible presence at festivals, fairs, store openings, concerts, and fundraisers around the region. Station vehicles, prize giveaways, and live hosts at community gatherings are a longstanding part of how contemporary hit radio stations connect with their audiences, and they double as a service for the organizations hosting the events.

Location, Access, and Parking

The studios are located at 1265 Perkiomen Avenue in Reading, in Berks County, southeastern Pennsylvania. The address is on a well traveled route through the eastern portion of the city, with straightforward access from central Reading and from the boroughs and townships east of the city, including the Mount Penn and Exeter areas. The broader service area takes in Berks County and neighboring communities within the station's coverage footprint.

The property includes a wheelchair accessible entrance and a wheelchair accessible parking lot, which is useful information for guests scheduled for interviews, contest winners picking up prizes, and clients arriving for meetings.

Practical Information

• Address: 1265 Perkiomen Ave, Reading, PA 19602
• Phone: +1 610-376-6671, used for studio and business inquiries
• Listening options: 102.5 FM over the air, plus streaming through the iHeartRadio app
• Accessibility: wheelchair accessible entrance and parking

Visitors should note that radio studios are working production spaces, so interviews, tapings, prize pickups, and meetings are generally arranged in advance by phone rather than by walking in. Requests for public affairs appearances, event mentions, remote broadcasts, and advertising quotes all begin with the same contact channels.