Isriel Handmade

isRiel Handmade is a handcrafted haircare company based at 100 E High St in Pottstown, Pennsylvania. The business formulates and sells plant-based, herb-infused products designed primarily for textured, curly and coily hair. Founded by Loriel, whose interest in herbs and botanical formulation shaped the direction of the line, the company produces its catalog in small batches rather than sourcing from a third-party manufacturer.

The product range covers each stage of a wash day routine: cleansing, conditioning, deep conditioning, leave-in moisture, styling butter, scalp oil and pomade. Alongside the formulas, the shop carries satin hair accessories, multi-product bundles and digital gift cards.

Formulation Approach

Hibiscus flower serves as the botanical foundation of the isRiel Handmade line, appearing across multiple products. Other recurring botanicals include moringa, amla, horsetail root, ginkgo biloba, centella asiatica (also known as gotu kola), chamomile, marshmallow root, nettle, acai and rosemary. The emphasis on Ayurvedic and herbal ingredients distinguishes the catalog from conventional retail haircare, where plant extracts often appear in small concentrations near the end of an ingredient list.

All formulas are vegan, cruelty-free and pH balanced within a range of 4.5 to 5.5, which corresponds to the slightly acidic range generally associated with a closed hair cuticle and better moisture retention. The company excludes parabens, sulfates, silicones, phthalates, mineral oils and GMO-derived ingredients. Each product listing states its pH value, which is uncommon in the industry and useful for customers who follow a specific regimen or who have previously reacted to high-pH cleansers.

Products

• Black Berry Shampoo: An African black soap based cleanser at pH 5.5, sold in a 12 oz (354 ml) bottle. Formulated with acai berry, hibiscus and vitamin B5 to remove product buildup, hard water deposits and seborrheic dermatitis flaking without stripping the scalp.
• Black Berry Conditioner: A rinse-out conditioner at pH 4.5 in a 12 oz (354 ml) bottle, made with avocado and baobab oil, acai berry and vitamins B5 and E to restore elasticity. It can also be used as a co-wash, pre-poo or detangler.
• Cocoa Hibiscus Leave-in Conditioner: A protein free, water based leave-in at pH 4.5, available in 8 oz and 16 oz sizes. Shea and cocoa butter with castor and baobab oil are intended for low porosity and protein sensitive hair, providing slip for detangling and curl definition.
• Morning Moringa Deep Conditioner: An intensive 8 oz (236 ml) hair mask at pH 4.5 with moringa, amla and macadamia oils plus hydrolyzed wheat protein, aimed at severely dry or frizzy hair. Recommended once or twice a month in place of conditioner, applied under a heat or disposable cap for 30 minutes.
• Centella Hair Growth Oil: A lightweight Ayurvedic blend of more than ten herbs, including centella asiatica, ginkgo biloba, nettle, rosemary, amla and horsetail root in a base of avocado, sunflower and olive oils. Suited to scalp massage three to four times weekly or to hot oil treatments.
• Sunflower and Sage Mango Hair Butter: A moisture-locking butter at pH 4.5 with mango butter, shea butter, hempseed oil (omega 3 and 6), buriti oil and sage leaf. Intended for twist-outs, braid-outs and protective styles, and layerable over the leave-in.
• Maidenhair Pomade: A 4 oz (118 ml) herb-infused natural hair grease with maidenhair fern, fenugreek, frankincense, cedarwood and ylang ylang, designed to soothe a dry scalp, seal ends and moisturize under braids.

Sets and Bundles

Several multi-product options are available for customers building a full routine.

The Daily Haircare Routine Bundle arrives as a handmade gift box and comes in a travel size version using 2 oz items or a large full size version containing the 12 oz shampoo and conditioner, 8 oz leave-in, 2 oz Centella Hair Oil and 2 oz body butter. Custom boxes for weddings and engagements can be arranged on request.

Shopping by Hair Porosity

Rather than organizing the catalog only by product category, isRiel Handmade groups formulas into low, medium and high porosity collections. Porosity describes how readily the hair cuticle absorbs and retains moisture, and it often determines whether a product feels nourishing or leaves residue. The company supplements these collections with blog articles explaining porosity and the reasoning behind maintaining product pH between 4.5 and 5.5, which gives customers a way to narrow their choices before buying.

Packaging and Fulfillment

Packaging is deliberately minimal and earth-conscious. The company uses PET, infinitely recyclable glass and aluminum containers, and ships without outer boxes or shrink wrap. Certain products, including the Black Berry Shampoo and Conditioner, are offered with a choice between recyclable PET and glass bottles.

Because items are made to order, orders are handmade and packed within three to five working days and then ship in two to five days. Items that arrive damaged or defective are replaced within three business days once a photo has been submitted.

Location and Contact

The business is listed at 100 E High St in Pottstown, Pennsylvania, 19464, in Montgomery County. No telephone number is published for the listing.