Premier Optical

About Premier Optical

Located in the heart of Wyomissing, PA, Premier Optical is your neighborhood optometrist and eye care center dedicated to delivering an exceptional vision experience. Our mission is simple: combine professional expertise with genuine warmth to help every patient see more clearly. Whether you’re in for a routine exam or searching for the perfect pair of glasses, Premier Optical stands out for its friendly atmosphere, thorough care, and commitment to transparency—making us a trusted choice for families, professionals, and seniors throughout Berks County.

A Warm Welcome & Expert Care

From the moment you step through our doors, you’ll notice the difference that genuine kindness makes. Our front-desk team, led by Brian, is renowned for balancing efficiency with a personal touch—scheduling follow-ups, answering insurance questions, and ensuring you feel at ease before you even meet your doctor. Inside our exam rooms, Dr. Eric Bennicoff and Dr. Heckman (among our talented optometrists) bring a wealth of knowledge and a patient-centered approach to every appointment. They take the time to explain your prescription, explore vision health concerns, and discuss treatment options so you leave fully informed and confident in your care.

Thorough Examinations & Advanced Referrals

At Premier Optical, a comprehensive eye exam is more than just a checklist—it’s a deep dive into your overall ocular health. Patients consistently praise the “very thorough” nature of our evaluations and the way our doctors walk you through each step. If an unusual finding emerges, we don’t pause at routine care: Dr. Bennicoff has a proven track record of spotting subtle issues and coordinating prompt specialist referrals, ensuring you receive timely intervention when it matters most. This proactive mindset underscores our commitment to safeguarding your vision today and into the future.

Seamless Scheduling & Insurance

We understand that modern life demands convenience. That’s why Premier Optical offers fully online appointment booking and digital paperwork—no more lengthy phone calls or crowded waiting rooms. Many patients appreciate how easily their insurance is processed, with clear explanations of co-pays and coverage to keep out-of-pocket surprises to a minimum. Whether you’re using vision benefits or paying privately, our team works diligently to secure the best value for your exam and eyewear, helping you access quality care without breaking the bank.

Quality Eyewear Selection & Personalized Guidance

Once your exam is complete, our optical boutique awaits. Browse a large variety of frames—ranging from classic silhouettes to cutting-edge designs—and rely on our staff’s expertise to find the styles that flatter your face and fit your lifestyle. We’re proud of our balanced eyewear collection, where designer brands stand alongside budget-friendly options, all accompanied by transparent pricing. If you need contacts, our specialists will walk you through lens options, costs, and care routines so you can make an informed choice. And for those seeking sunglasses or a spare pair down the road, Brian and our sales associates ensure you know exactly when and how to return for upgrades or adjustments.

Swift, Punctual Service

Premier Optical strives to respect your time. Many of our guests comment on minimal wait times and prompt exam starts, allowing you to plan your day with confidence. On occasions when our schedule is exceptionally full, you can trust that our team will do its utmost to keep you informed and comfortable, never rushing your final dilation or prescription review.

Serving Wyomissing and Beyond

As a locally owned optometry practice, Premier Optical takes pride in being part of the Wyomissing community. We welcome patients of all ages for preventative exams, pediatric screenings, contact lens fittings, and more. Our friendly environment, paired with the expertise of Dr. Bennicoff, Dr. Heckman, and our dedicated support staff, ensures that every visit is as informative as it is welcoming. Ready to experience vision care that truly revolves around you? Schedule your next eye exam online or give us a call—Premier Optical is here to help you see the world in vivid detail.