Tom Masano Ford

Tom Masano Ford is a new and used vehicle dealership at 1600 Lancaster Ave in Reading, Pennsylvania, operating as part of the broader Tom Masano automotive group that has long been a fixture on the city's south side. The location sells new Ford cars, trucks, SUVs and commercial vehicles, maintains a rotating inventory of pre-owned vehicles from a range of manufacturers, and runs a full service and parts operation on the same property. The dealership can be reached by phone at +1 610-777-1371.

Lancaster Avenue, also known as Route 222 Business, is one of the main commercial corridors connecting Reading to Shillington, Kenhorst and the townships to the south. The dealership draws customers from across Berks County and from neighboring Lancaster, Lebanon, Montgomery and Chester counties, with the Route 222 and Route 422 interchanges putting it within a reasonable drive of Allentown, Pottstown and Lancaster city.

New Vehicle Sales

As a franchised Ford store, the dealership carries the current Ford lineup, which typically includes:

• Full-size and midsize pickups such as the F-150, including hybrid powertrain configurations, along with the Super Duty range and the Ranger and Maverick
• SUVs and crossovers including the Bronco, Bronco Sport, Escape, Edge, Explorer and Expedition
• Commercial and work vehicles such as the Transit and Transit Connect, plus chassis cab and upfit-ready configurations used by contractors, municipalities and fleet operators
• Electrified models, including hybrid variants and Ford's battery electric offerings, subject to availability and allocation

Sales staff at the store are frequently described by customers as product specialists rather than generalists, able to walk buyers through powertrain choices, towing and payload ratings, trim differences, and the connected vehicle apps that pair with newer Ford and Lincoln models. For buyers moving from an older vehicle to a current model year, that walkthrough often covers driver assistance systems, infotainment setup and remote features that are unfamiliar to anyone who has not shopped for a vehicle in several years.

Pre-Owned Inventory

The used side of the business includes trade-ins, off-lease Ford vehicles and models from other brands acquired through trade or auction. Inventory turns over continually, so the mix varies, but it generally spans late-model certified pre-owned Fords, mainstream imports and domestic sedans, crossovers and trucks at a range of mileage levels. Shoppers interested in a specific make, model year or trim are best served by calling ahead, since a given vehicle may be in reconditioning, out on a test drive or already spoken for.

Certified pre-owned Ford vehicles carry manufacturer-backed inspection standards and limited warranty coverage, which is a common reason buyers choose a franchised dealer over an independent lot. Financing and leasing are arranged in house, with the finance office handling lender submissions, trade payoff paperwork, title work and Pennsylvania registration.

Service, Parts and Maintenance

The service department handles routine maintenance and heavier repair work for Ford vehicles and, in many cases, other makes as well. Listed offerings include oil changes, repair services and a car wash. Typical work performed at a dealership of this type includes:

• Oil and filter changes, fluid services and multipoint inspections
• Tire rotation, balancing, mounting and alignment
• Brake service, suspension and steering repair
• Battery testing and replacement, charging system diagnosis
• Engine and transmission diagnostics using factory scan tools and software
• Pennsylvania state safety inspection and emissions testing
• Manufacturer recall and field service campaign work
• Warranty repairs and extended service contract claims

A separate heavy truck and commercial shop handles Super Duty pickups, Transit vans and larger work vehicles, which matters to trades businesses, landscapers, delivery operators and fleets that cannot take a truck to a shop without lift capacity or diesel expertise. Service advisors act as the point of contact between the customer and the technicians, explaining findings, outlining what is covered under warranty or a service plan, and sequencing repairs by urgency when a vehicle needs more than one item addressed.

The parts counter supplies Ford and Motorcraft components, filters, brake parts, batteries and accessories. Accessories such as bed liners, running boards, tonneau covers, hitches, floor liners and roof racks can be ordered and installed, either at the time of delivery on a new vehicle or later as an add-on.

Practical Information

Payment is accepted by debit card, credit card and NFC mobile payment methods such as contactless phone and watch taps. The entrance and the parking lot are wheelchair accessible. The dealership provides onsite services and vehicle delivery, which allows some purchase steps and handovers to be arranged without a second trip to Lancaster Avenue. Customers who need a vehicle brought to them, or who are coordinating a purchase from outside Berks County, should confirm delivery details by phone before finalizing arrangements.

For service visits, calling ahead to schedule is advisable, particularly for state inspection season, diagnostic work that requires extended bay time, and recall repairs that depend on parts availability. Customers waiting onsite will find a waiting area set up for both solo visitors and families, with refreshments available and accommodations for children during longer appointments such as delivery paperwork.

Character of the Business

What tends to distinguish Tom Masano Ford in customer accounts is pacing and communication. The sales process is described as direct, with vehicles pulled up and ready for inspection, questions answered without deflection, and follow-up handled by the same person from first contact through delivery. Buyers who dislike the drawn-out negotiation common to the industry generally report a shorter path from test drive to signed paperwork here, and those who do negotiate say their concerns are heard rather than dismissed.

The group is locally owned and operated in Reading, and the dealership reflects that in small, specific ways that regular customers notice, from the refreshments on hand to the handover gifts given with a new vehicle. Advocacy on the service side, where advisors work through warranty coverage and service contract terms on a customer's behalf, is another trait that appears repeatedly in accounts from owners who have had complicated repairs sorted out.

Getting There

The dealership sits along Lancaster Avenue in the southern section of Reading, close to the Shillington and Kenhorst borders and a short distance from Route 222 and Route 724. Onsite parking is available, including accessible spaces. Anyone needing directions, current inventory details, service scheduling or an estimate on a repair can call +1 610-777-1371 and speak with the appropriate department.