Cafe 372

Cafe 372 is a cafe and bakery operating inside the Reading Fairgrounds Market at 2934 N 5th Street Hwy in Reading, Pennsylvania. It is the prepared food and coffee arm of Wingswept Acres, a first generation, family owned and operated farm based in Berks County. The cafe shares a single market stand with the farm's meat and egg business, which means a customer can order an espresso drink and a gluten free scone at the same counter where they pick up pasture raised chicken or a dozen fresh eggs.

Background and History

Wingswept Acres is a first generation farm, meaning the family built the operation themselves rather than inheriting an established agricultural business. The farm set up its stand at the Reading Fairgrounds Market in the summer of 2022, initially selling meat and eggs raised on the property. In 2024, the family expanded the stand to include Cafe 372, adding a full bakery case, a coffee program and a breakfast and lunch menu to what had been a farm products operation.

The expansion reflects a pattern seen at a number of regional farm businesses, where direct to consumer sales at a market stand grow into a broader food offering. In the case of Cafe 372, the bakery and cafe operate alongside the farm's core products rather than in a separate location, so the two sides of the business support each other at the same address. Megan Miller serves as the contact for the cafe.

Bakery

The bakery selection at Cafe 372 is organic and gluten free. This is not a limited side menu but the whole program, which distinguishes it from bakeries where gluten free items are a small subset of conventional offerings. Customers who avoid gluten for medical or dietary reasons can order across the entire case rather than from a handful of substitutions.

The rotating selection includes:

• Muffins
• Cupcakes
• Brownies
• Cookies
• Baked oatmeal
• Olive oil cake
• Scones
• Protein bites
• Macarons
• Mini cakes
• Cake slices
• Parfaits

The range covers both grab and go items such as protein bites and cookies and more involved pastry work like macarons and mini cakes. Olive oil cake and baked oatmeal are less common offerings at market bakeries and give the case some variety beyond standard breakfast pastry.

Preorders are accepted on baked goods for pickup at the Fairgrounds Market stand. This is practical for customers who want a specific item, a larger quantity for an event or gathering, or who want to be certain something is set aside before the market gets busy.

Breakfast and Lunch

Cafe 372 serves a breakfast and lunch menu daily from 8:00am to 2:00pm at the market stand. The hours line up with the market's own operating schedule and cover the morning coffee and pastry window through the midday lunch period. Customers visiting the Fairgrounds Market for produce, meat or other vendor purchases can eat on site rather than making a separate stop.

Coffee Program

The coffee at Cafe 372 is organic, sourced from Valerio Roasters. The cafe runs a full espresso bar in addition to drip service, with the following available:

• Batch brew coffee
• Espresso
• Lattes
• Americanos
• Cappuccinos
• Cold brew
• Teas

A seasonal specialty latte menu rotates through the year, which gives returning customers something new without changing the core drink list. For customers who want to brew at home, whole bags of Valerio Roasters organic coffee are sold at the stand. Buying bagged coffee from a cafe that serves the same roast lets customers taste before committing to a full bag, which is one of the practical advantages of a combined cafe and retail setup.

Wingswept Acres Meats and Eggs

The same stand carries the farm's meat and egg inventory. Wingswept Acres raises animals on pasture and markets its products as non GMO, antibiotic free and hormone free. The lineup includes:

• Chicken
• Beef
• Pork
• Lamb
• Turkey
• Fresh eggs

Products are available fresh or frozen depending on availability. Beyond standard cuts, the farm offers items that reflect a whole animal approach to butchery and nose to tail cooking. These include ground beef hot dogs, an ancestral blend ground beef that incorporates organ meat into the grind, chicken bone broth and individual organ meats. These products appeal to customers following ancestral or nutrient density focused diets, and they are often difficult to source at conventional grocery stores.

As with the bakery, preorders are accepted on farm meats. Customers who want a particular cut, a bulk quantity or an item that moves quickly can arrange it in advance for pickup at the stand.

Location and Access

The business operates at 2934 N 5th Street Hwy in Reading, Pennsylvania 19605, within the Reading Fairgrounds Market. The Fairgrounds Market is a long established indoor market in the Reading area and draws customers from across Berks County and the surrounding region. Operating inside the market means Cafe 372 benefits from existing foot traffic and shared parking, and customers can combine a cafe visit with shopping at other vendors under the same roof.

The location on North 5th Street Highway is accessible from Muhlenberg Township, Laureldale, Temple and the northern Reading neighborhoods, with the broader Berks County area within reasonable driving distance.

Practical Information

• Address: 2934 N 5th Street Hwy, Reading, PA 19605, inside the Reading Fairgrounds Market
• Phone: (610) 334-9911
• Breakfast and lunch service: 8:00am to 2:00pm
• Preorders: accepted on both baked goods and farm meats for stand pickup
• Established: 2024 (farm stand established 2022)
• Cafe contact: Megan Miller

Summary

Cafe 372 combines three functions in one market stand: a bakery producing organic and gluten free items, a coffee bar using organic beans from Valerio Roasters, and a retail outlet for pasture raised meat and eggs from Wingswept Acres. The arrangement gives the farm a direct relationship with its customers and gives those customers a single point of contact for coffee, baked goods, a sit down breakfast or lunch, and their meat and egg purchases. For shoppers in the Reading and greater Berks County area who are looking for gluten free bakery options or pasture raised meats with transparent sourcing, the stand at the Fairgrounds Market covers both in one visit.