Fairgrounds Farmers Market in Reading is an indoor market with vendors selling fresh produce, meats, seafood, baked goods, and prepared foods. Shoppers highlight the quality and longevity of the produce, the variety of international cuisine, and friendly vendors like Foltz Pretzels and Dutch Maid Bakery.
Fairgrounds Farmers Market appears in these 4 posts, researched and written by us.
A pillar guide to dining out in Berks County: the county's food history, its Pennsylvania Dutch dishes, Reading's Latin American kitchens, its farm economy and markets, and a link to every food guide on the site.
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The best farm markets in Berks County, kind by kind: indoor markets, market days, farm stores, pick-your-own orchards and the roadside stands between them.
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Explore the best farm stands and markets in Reading, PA, offering fresh produce, unique flavors, and a vibrant community experience.
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51 vendors
Adelphia Seafood Co is a full-service fish market in Reading, stocking fresh finfish, shellfish, live lobster, steamed crabs, sushi, prepared foods and frozen and pantry items. Customers highlight the wide selection, knowledgeable staff who share cooking tips, and standout picks like the sushi and Key Lime pie.
Allgyers' BBQ Corner in Reading serves authentic barbecue dishes that capture the essence of traditional smokehouse flavor. Known for its hearty meals, it's a staple for barbecue lovers in the community.
Boardwalk Candy and Snacks is a specialty food store in Reading stocking candy, nuts, and a range of snacks. Customers point to the wide assortment as its standout feature.
Brenda's Fresh Start Cafe is a Reading restaurant serving breakfast bagel sandwiches, juicy burgers, and cheesesteak quesadillas. Diners praise the quick, friendly staff and generous portions that keep first-time visitors coming back.
Cafe 372 is a cafe and bakery operating from a stand inside the Reading Fairgrounds Market in Reading, serving espresso drinks plus breakfast and lunch. Its entirely organic, gluten free bakery case includes scones, muffins, macarons, brownies, and more, alongside pasture raised meat and eggs from Wingswept Acres.
Calvaresi Coffee Tea & Etc in Reading offers specialty coffee beans and loose leaf teas, with many locals calling it the best coffee in the area. A popular weekend stop inside the market for browsing and conversation.
Chatty Monks is a craft brewery, taproom and restaurant in Reading, pouring house beers like its Endoplasmic Reticulum IPA and Chatty Premium Lager. The employee-centric operation pairs its brews with Indian and American fusion cooking rather than standard pub fare.
Clover Hill Vineyards & Winery in Reading, PA, is celebrated for its award-winning Catawba rosé and outstanding concord grape wine. Guests praise the complimentary tastings that help ensure satisfaction with every purchase.
Country Lane Poultry in Reading, PA, offers high-quality free-range chickens and turkeys, praised for exceptional flavor and freshness. Donna's attentive customer service and trusted seasonal specialties, like Thanksgiving turkey, foster loyal clientele.
2934 N 5th Street Hwy, Reading, PA
CountryView Kitchen in Reading offers a wide range of groceries, consistently impressing customers with its reliable, high-quality products.
Csencsits International Dried Fruits & Nuts is a family-run specialty food store in Reading focused on dried fruit, nuts, seeds, and related pantry and snack items. Long established in the community, it offers a dedicated selection where variety and turnover come first.
Dished & Done is a takeout restaurant in Reading, PA offering convenient prepared meals for customers on the go. A practical option for quick, ready-to-eat dining.
Dutch-Maid Bakery in Reading, PA, delights patrons with its renowned custom cakes by Tara and a tempting variety of fresh pastries, including standout peanut butter pie. Known for both exceptional cake artistry and friendly service, it offers a memorable bakery experience.
Fairgrounds Farmers Market, 2934 N 5th Street Hwy, Reading, PA
Fairgrounds Farmers Mkt. Forever Friends Flowering Cupboard in Reading, PA, offers a wide variety of fresh, long-lasting floral arrangements alongside delightful gift items like jar goods, candles, and lip balms. Praised for attentive service, especially by staff like Jul, customers enjoy both pre-made bouquets and the option to create personalized floral designs.
Fisher's Homestyle Salads LLC is a Reading-based deli offering prepared salads, sandwiches, and homestyle sides. A local source for classic recipes like potato salad, macaroni salad, and coleslaw.
2934 N 5th Street Hwy, Reading, PA
French & Italian Pastry Shop is a bakery located in Reading, PA.
Garden Infuzions in Reading, PA specializes in artisan flavored oils made with real ingredients, featuring creative varieties like Ramen and Philly Cheesesteak. Owners Kim and Tom offer personalized guidance and generous sampling opportunities.
Go Fish Seafood in Reading is a seafood market, restaurant, and caterer offering fresh fish, shellfish, sushi, and hard-to-find varieties. Reviewers praise the haddock, signature rolls, attentive staff, and relaxed upscale atmosphere.
Hillbilly Hooch is a Reading-area specialty food seller offering flavored moonshine, from salted caramel and lemon drop to a 180 proof option. Customers sample jars at Allentown and Quakertown farmers markets and praise the true-to-flavor taste and friendly booth staff.
Hoober Produce in Reading, PA, is a well-loved market renowned for its consistently fresh, high-quality produce and exceptional customer service all year round. Located in the vibrant Fairgrounds Farmer's Market, it offers a diverse selection at reasonable prices, with friendly staff always ready to assist.
Jack Leininger Meats is a specialty meat shop in Reading offering quality cuts, Delmonico steaks, and applewood smoked bacon. This family-run butcher counter is known for knowledgeable, friendly staff and decades of consistent service.
Jambalaya J's in Reading, PA is known for its authentic Cajun cuisine, including standout dishes like jambalaya and pulled pork barbecue. Guests praise the friendly service and highly recommend the unforgettable breakfast burrito.
Johnny's Pizza is a Reading pizza shop serving whole pies and individual slices with a variety of toppings, plus stromboli, soft pretzels, cotton candy, cold drinks, and hot coffee. A long-running neighborhood counter, it emphasizes customer service and quality ingredients.
K & L Dairy is a dairy store and ice cream shop in Reading, selling fresh milk, homemade ice cream by the dip or packed in pints and half gallons. Operating since 1999, it also offers fresh squeezed orange juice, grapefruit juice, lemonade, and iced teas brewed in house.
Krystyna's Kitchen in Reading's Fairgrounds Farmers Market serves authentic Polish, Hungarian, and Eastern European foods, plus imported groceries, baked goods, and catering. Known for standout kielbasa, pierogies, fresh homemade specials, fair prices, and warm, welcoming owners.
Lbs-n-ozs.com is a specialty food store in Reading offering dried fruit, nuts, candy, and other bulk goods. Shoppers at its Fairgrounds Market location praise the consistent quality and friendly, courteous staff.
Lorah Family Meats is a family-run butcher stand inside the Fairgrounds Farmers Market in Reading, selling fresh pork, beef, lamb, veal and ground bison. Its on-site smokehouse turns out smoked sausages, pork chops and cheese, alongside homemade scrapple, liver pudding, sweet bologna and beef jerky.
2934 N 5th Street Hwy, Reading, PA
Lorah Family Poultry is a market stand at Reading's Fairgrounds Market, specializing in fresh poultry, eggs, and prepackaged oven-ready meals made in house. Owned by Eric and Shereen Lorah since 2018, it operates alongside the family's separate meat stand at the same market.
Matt's Coney Island is a counter-service restaurant in Reading serving Coney Island style hot dogs and hamburgers topped with a long-standing chili sauce recipe. The kitchen also turns out a rotating selection of fried sides and comfort food items.
Mediterranean Medley in Reading offers a rich variety of Mediterranean cuisine in a welcoming restaurant setting. Known for its authentic dishes and inviting atmosphere.
Monte Lauro European Gourmet is a family-run Italian specialty market in Reading, offering house-made pastas, meatballs, sauces, sides, imported meats and cheeses, and made-to-order sandwiches. Customers praise its authentic flavors, artisan breads, frozen family-size entrees like lasagna, and consistently warm, prompt service.
2934 N 5th Street Hwy, Reading, PA
Oola Bowls - Fairgrounds Farmers Market in Reading, Pennsylvania, serves fresh, vibrant bowls that focus on healthful ingredients. Situated in a bustling market setting, they offer a lively dining option for locals and visitors.
Paul Keagy Produce Inc in Reading, PA, is renowned for exceptionally fresh fruits and vegetables, with service that's both friendly and professional. Customers particularly praise the sweet nectarines and convenient bag-packing and cart delivery.
Penn Dutch Poultry in Muhlenberg Township, PA, specializes in high-quality poultry known for its exceptional taste and attentive service, with particular praise for its chicken tenders.
Rothenberger Meats is a specialty food store in Reading offering fresh cuts of meat alongside prepared items. Customers call the meats some of the best in the city and single out the meatloaf and soups.
Salino's Imports FairgroundsLLC in Reading is a popular Italian grocery store known for its top-tier subs, authentic cured meats, and specialty salads like Lisa’s Low-Cal Veggie Salad, with consistently friendly service.
Sammy's Poultry, LLC is a Reading-based poultry vendor stocking fresh chicken and turkey sourced from Lancaster County farms. The counter also carries homemade prepared items, including chicken pies, chicken pot pie, croquettes, and cheese and cream cheese spreads.
San's Asian Food And Sushi in Reading, PA, offers flavorful tonkotsu ramen and highly praised fresh sushi, with friendly staff enhancing the dining experience.
Scrimager Family Meats is a Reading deli and specialty food store with a full butcher counter and cheese selection. Customers highlight the expertly trimmed pork shoulders, house-made scrapple, and welcoming staff.
Sizzling Island in Reading serves authentic Haitian and Caribbean cuisine, including popular oxtail platters and curried goat. Known for generous portions and a welcoming presence at the Fairgrounds Farmers Market.
Smoketown Meats is a butcher shop in Reading known for exceptional meat quality, including standout prime bone-in pork chops and applewood bacon. Customers appreciate the custom cuts, specialty sausages, and knowledgeable staff.
So Good! Homemade Soups & Salads in Reading crafts a variety of fresh, flavorful soups and salads for a satisfying meal.
SpringGlen Fresh Foods in Lancaster offers sandwiches, deli selections, and prepared foods for quick meals or grocery runs. Shoppers describe it as a solid, well-stocked stop.
Stark Juice is a juice shop in Kutztown serving fresh pressed juices, blended smoothies, and related items made to order. It draws from both the borough's year-round residents and the nearby Kutztown University community.
Stoltzfus Pretzels at Reading's Fairgrounds Farmer's Market serves handmade soft pretzels and stuffed pretzel logs with savory and sweet fillings. Customers praise the bacon breakfast log and cinnamon sticks as standouts.
Sunnyside Pastries is a Reading bakery known for freshly baked goods made on-site, including popular cream-filled donuts and fruit bread. Also available at local farmers markets including Leesport and Green Dragon.
Unique Finds is a specialty shop in Reading dealing in rocks, gems, crystals, jewelry, and assorted collectibles. Its eclectic, rotating inventory ranges from rough mineral specimens and polished stones to geodes and stone-set pendants.
Vietnamese Delights in Reading offers an array of authentic Vietnamese dishes, including a standout pho with rich, flavorful broth, and creative banh mi options. Patrons appreciate the warm, family-like atmosphere and extensive selection of bubble teas and specialty drinks.
Wegman Sons Poultry is a family owned poultry business in Reading, supplying all natural turkey and chicken. Founded in 1916 and now run by the fourth generation, it sources and processes its birds in Berks County.
Weisser's Delicatessen is a sandwich shop and deli in Reading serving made-to-order subs, cold cuts, and classic deli fare. A local spot for quick lunches and counter-cut meats and cheeses.
2934 North 5th Street Highway, Reading, PA
William's Family Restaurant at Fairgrounds Farmers Market in Muhlenberg Park offers a cozy dining experience with a diverse menu for all tastes.
Multiple reviews single out this stand for its standout, crave-worthy pretzels and consistently friendly service.
“Foltz pretzels is the best stall. The pretzels are so fluffy and buttery and the people at the counter are so nice.”
“The main reason I come here is for the pretzel log sandwiches.”
The bakery’s pastries—especially sticky buns and fresh donuts—garner enthusiastic repeat praise from long-time visitors.
“Dutch Maid Bakery is phenomenal and a MUST TRY!”
“The doughnuts in the middle of the market are a personal favorite and have been for years.”
Customers love the extensive range of vendors offering everything from local produce to global specialties under one roof.
“They also have numerous places to purchase different types of culture based food. Italian, Jamaican, PA Dutch, French Creole/Louisiana style…”
“Any food you need, they have it. Got a bone-in ribeye… Reverse seared on my pellet smoker.”
Shoppers consistently praise the market for top-tier, long-lasting produce and high-quality meats and seafood.
“I bought spinach and carrots and it lasted more than 2 weeks in the fridge, they did not get rotten as the ones I buy normally at the supermarket.”
“Best place to get fresh cuts of meats, fish & poultry. Great produce stands.”
Vendors and staff are repeatedly noted as welcoming, polite, and helpful in guiding customers through selections.
“The ladies were attentive, polite, especially my attendant—she was a gem.”
“VERY nice people behind every counter! … I was taken aback by how friendly everyone was!”
Visitors appreciate the well-maintained, friendly environment that makes both shopping and casual strolls enjoyable.
“Very clean market!!”
“Fun nice place. Also, … it’s really nice, … VERY nice people behind every counter!”
This may not be a complete list. Contact the business directly to learn about all services and products they offer.
Boscov's Fairgrounds Farmers Market is an indoor, year-round public market located at 2934 N 5th Street Hwy in Reading, Berks County, Pennsylvania. The market brings together roughly 65 independent stands under a single roof, nearly all of them family owned and operated. Shoppers can buy raw ingredients such as produce, meat, poultry, eggs, seafood and dairy, or sit down to a prepared meal from one of the market's many kitchens. The mix also includes bakeries, coffee roasters, specialty food purveyors, a florist and gift shop, and stands selling jewelry, collectibles and antiques.
The market was voted Best Farmers Market in Berks County in the 2019 Readers Choice Awards. It can be reached by phone at +1 610-929-3429.
What distinguishes Fairgrounds Farmers Market from a conventional grocery store is the makeup of its tenant list. Many of the stands have been operated by the same families for generations, and several trace their roots back more than a century. Leininger's Quality Meats has served Berks County since 1888. Wegman Sons Poultry has been family owned since 1916 and is now run by the fourth generation. Paul L. Keagy Produce has held a spot at the market for more than 70 years, and Weisser's Delicatessen has been family owned for over 60 years.
That continuity means customers often deal directly with owners and long-time staff rather than rotating shift employees, and it shapes the character of the place: butchers who cut to order, produce sellers who know which Pennsylvania farms their crops came from, and bakers working from recipes that predate the current generation behind the counter.
The market's fresh departments cover most of what a household would need for weekly shopping:
Several stands focus on foods that are ready to heat or serve. Weisser's Delicatessen sells quality meats, salads and prepared items, and Salino's Imports carries imported specialty groceries. Country View Kitchen specializes in organic prepared foods, while Spring Glen Fresh Foods and Fisher's Homestyle Markets round out the selection of salads, sides and entrees sold by weight.
On the baking side, Dutch Maid Bakery has been family owned for more than 30 years and produces scratch-made breads and pastries. Sunnyside Pastries and the French & Italian Pastry Shop add cakes, cookies and European-style desserts. Two stands, Foltz's and Stoltzfus Soft Pretzels, make hand rolled soft pretzels, a Pennsylvania market staple.
The prepared food section functions much like a food hall, with an unusually broad range of cuisines for a single building. Current kitchens include Sizzling Island for Caribbean dishes, Jambalaya J's Dixie Kitchen for New Orleans and Southern cooking, Vietnamese Delights, San's Asian Food, Mediterranean Medley, Johnny's Pizza, Country BBQ Corner for ribs and brisket, and Matt's Coney Island for burgers and hot dogs. Breakfast, lunch and dinner are all available depending on market hours, and orders can be eaten on site or taken home.
Beyond groceries and meals, the market houses a number of smaller specialty operations. Calvaresi Coffee, Tea & Etc., established in 2002, sells coffee and tea by the cup and by the bag. Garden Infuzions produces all-natural herb-infused olive oils. Hillbilly Hooch carries moonshine, Chatty Monks offers craft beer along with Indian-fusion food, and Clover Hill Vineyards & Winery maintains a stand for Pennsylvania wines.
Non-food merchants include Forever Friends Flowering Cupboard, which serves as the market's gift shop and lets customers assemble their own flower arrangements, and Unique Finds, which stocks rocks, gems, crystals, jewelry and collectibles. Additional antique and jewelry stands are scattered throughout the building.
The market is open year-round rather than seasonally, which makes it a consistent source for fresh food through the winter months. Free on-site parking is available, and the market emphasizes that parking is easy and does not require a permit, meter or shuttle.
Each week the market publishes a Weekly Specials flyer as a downloadable PDF, collecting deals and discounts from individual merchants. Regular shoppers often check the flyer before visiting to see which stands are running promotions on meat, produce or prepared foods. Because merchants set their own prices and hours within the market schedule, calling ahead is useful for large or custom orders, particularly for holiday meats, poultry and catering.
Market merchants host family events, cooking classes and product demonstrations throughout the year, with programming that changes by season. These events are geared toward a range of ages and typically highlight the work of the vendors themselves, from butchery techniques to baking and beverage tastings.
The market also functions as a small business incubator of sorts within Berks County. Prospective vendors can submit an inquiry form to ask about availability of open stands, and the tenant roster has grown over time to include newer operations alongside the century-old family businesses.
Situated on North 5th Street Highway in Muhlenberg Township just north of the city of Reading, the market draws shoppers from across Berks County and neighboring areas, including Laureldale, Temple, Leesport, Wyomissing, Shillington and Kutztown. Its position on a main north-south corridor and its free parking lot make it accessible to both regular weekly shoppers and visitors making a special trip for a specific vendor.
County: Berks County
Phone: +1 610-929-3429
Website: Visit Website
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