What people love here...
Exceptional Help from Jose
Multiple customers single out Jose by name, praising his proactive and friendly assistance.
Great staff especially Jose who's always trying help with your needs!!
Key Themes from Reviews
Owner AttitudeNegative
Customers feel the owner’s rude and confrontational behavior severely detracts from their experience.
"Nasty owner and unknowledgable staff are the only thing I can say about the experience!"
"Kicked out by the owner over churrasco order."
About Cilantro Food Market Restaurant
### Overview
Nestled in the heart of Reading, PA, Cilantro Food Market Restaurant is more than just a grocery store—it’s a vibrant community hub where fresh ingredients, authentic Latin flavors, and unbeatable value come together under one roof. Whether you’re stocking up on pantry staples, seeking out specialty items for your next home-cooked feast, or simply browsing aisles alive with color and aroma, Cilantro Food Market Restaurant aims to be your go-to destination for quality and convenience.
### Exceptional Value & Product Selection
One of the first things regulars and newcomers alike notice is Cilantro’s remarkably competitive pricing. Shoppers often marvel, “Best prices,” as they compare their receipts to other local markets. From everyday essentials to unique regional specialties—spices, fresh produce, meats, and imported canned goods—Cilantro Food Market Restaurant curates its inventory to deliver maximum value without compromising quality. You’ll find everything from crunchy tortillas and vibrant chilies to pantry basics at rates that leave room in your budget for more of what you love.
### Staff: Friendly Faces, Local Expertise
Walk through our doors, and you’ll frequently encounter a member of our team ready to guide you to exactly what you need. Among our staff, one name comes up time and again—Jose. Customers praise him warmly: “Great staff, especially Jose, who’s always trying to help with your needs!” His proactive attitude and genuine smile set the tone for an inviting shopping experience. Jose’s knack for recommending the perfect cut of meat or the right spice blend can turn an ordinary grocery run into a culinary adventure.
While many customers applaud Jose’s attentiveness, feedback on overall staff knowledge is mixed. Some visitors wish every associate had the same level of expertise, noting occasional lapses: “Unknowledgable staff are the only thing I can say about the experience!” We’ve heard this and are committed to ongoing team training so that every encounter at Cilantro Food Market Restaurant is as helpful and informative as that one highlighted in glowing reviews.
### A Note on Management Style
Honest feedback is one of the foundations of growth, and we recognize that some guests have had challenging interactions at the managerial level. A few patrons have described the owner’s demeanor as confrontational or abrupt, with comments like “Nasty owner and unknowledgable staff are the only thing I can say about the experience!” While our passion for authenticity and straightforward service may occasionally be misinterpreted, we’re actively listening to your concerns. Our aim is to cultivate an atmosphere where everyone feels welcome—balancing the owner’s high standards with a warm, respectful approach.
### What Customers Are Saying
Overall, experiences at Cilantro Food Market Restaurant can vary—but the highlights are hard to miss:
- “Great place for all your food needs.” Numerous shoppers find exactly what they’re looking for, returning time and again to fill their carts.
- “Best prices.” Budget-conscious families and culinary enthusiasts appreciate the financial freedom our pricing affords.
- “Great staff, especially Jose...” Personal attention and genuine smiles create memorable visits.
On the flip side, a handful of guests have walked away feeling dissatisfied, with remarks like “Nunca jamás regreso al sugar! Boo. Boo.” We take every comment to heart and strive to turn every “boo” into a standing ovation.
### Our Commitment to Improvement
At Cilantro Food Market Restaurant, customer insights drive continuous improvement. We’ve already begun targeted staff training sessions, empowering our team with product knowledge and customer service best practices. We’re also refining our operational protocols so that every management interaction reflects the respectful, community-first spirit we want to embody. Your voice matters here—when you share constructive feedback, you’re helping shape a better shopping experience for everyone.
### Plan Your Visit
Ready to explore Reading’s go-to grocery store for high-quality Latin and international ingredients? Drop by Cilantro Food Market Restaurant today. From the moment you step inside, you’ll discover:
- Fresh produce racks brimming with crisp fruits and vegetables
- A meat counter stocked with cuts perfect for grilling, stews, and celebrated family recipes
- A well-curated selection of spices, grains, and specialty imports
- Pricing that keeps your wallet as happy as your taste buds
- Friendly faces—especially Jose—waiting to assist
Whether you’re a first-timer or a long-time local, we invite you to experience the vibrant sights, aromas, and flavors that everyone in Reading, PA, is talking about. Stop in, say hello, and let us show you how Cilantro Food Market Restaurant combines community warmth with exceptional value—one friendly recommendation at a time.
Categories
About This Business
Payments
- SNAP/EBT
- Credit cards
Planning
- Quick visit
Offerings
- Food
Highlights
- Great produce
Service options
- Delivery
Contact Information
660 Schuylkill Ave
Reading, PA 19601
United States of America
Reading, PA 19601
United States of America
Phone: +1 610-898-4207
Customer Reviews
4.2 out of 5 stars
Based on 5 reviews
Review data
5 star reviews
- 80%
4 star reviews
- 0%
3 star reviews
- 0%
2 star reviews
- 0%
1 star reviews
- 20%
Working Hours
- Monday:
- 8AM-9PM
- Tuesday:
- 8AM-9PM
- Wednesday:
- 8AM-9PM
- Thursday:
- 8AM-9PM
- Friday:
- 8AM-9PM
- Saturday:
- 8AM-9PM
- Sunday:
- 8AM-9PM