Pretzel storeReading

Tom Sturgis Pretzels Inc

4.8(218)$
Unclaimed

Tom Sturgis Pretzels Inc is a family-run Reading bakery and retail store turning out hard pretzels in dozens of shapes, coatings and flavors, from cinnamon sticks to dark chocolate Crunchzels, plus gift tins and boxes. Customers praise the wide selection, tasting station, friendly staff and good value.

Tom Sturgis Pretzels Inc Logo

Food at Tom Sturgis Pretzels Inc

Bakery & DessertsPennsylvania DutchTakeout-focused

Known for: Chocolate covered pretzels, Crunchzels pretzels, Little Ones hard pretzels, Cinnamon sugar pretzels, Peanut butter pretzels

Featured on the BerksConnect blog

Tom Sturgis Pretzels Inc appears in these 2 posts, researched and written by us.

Dining Out in Berks County: The Complete Guide
restaurants

Dining Out in Berks County: The Complete Guide

A pillar guide to dining out in Berks County: the county's food history, its Pennsylvania Dutch dishes, Reading's Latin American kitchens, its farm economy and markets, and a link to every food guide on the site.

Sep 2

What people love about Tom Sturgis Pretzels Inc

Dark Chocolate Crunchzels Pretzels

These pretzels are repeatedly singled out for their superior crunch and rich chocolate coating.

The dark chocolate crunchzels pretzels are the absolute best pretzel that I've ever enjoyed ---and I've tried a lot.
My favorite are the 'Crunchzels'. They're thin and extremely crunchy.

Dark Chocolate Peanut Butter Pretzel

The combination of dark chocolate and peanut butter is a customer favorite, noted for its indulgent flavor.

Pulled in ... and wound up buying some of the most delicious dark chocolate, peanut butter pretzel you could imagine!
Large selection of all kinds of pretzels including chocolate covered and topped with peanut butter ...

About Tom Sturgis Pretzels Inc

Tom Sturgis Pretzels Inc is a pretzel bakery and retail outlet located at 2267 Lancaster Pike in Reading, Pennsylvania. The company produces hard pretzels in a range of shapes, sizes and coatings, and sells them directly to the public from a store attached to its operation in southern Berks County. The business can be reached by phone at +1 610-775-0335.

Berks County occupies an unusual place in American food history as one of the centers of commercial pretzel baking, and Tom Sturgis Pretzels is part of that lineage. The Sturgis name has been associated with pretzel making in Lancaster and Berks counties for generations, tracing back to the Pennsylvania Dutch baking traditions that turned a simple combination of flour, water, salt and yeast into a regional industry. Tom Sturgis Pretzels operates as a family-run, independently owned company, and the retail store on Lancaster Pike functions as the public face of a bakery that also distributes its products to grocery and convenience retailers across the mid-Atlantic.

Products

The core of the product line is the hard pretzel, baked and dried to a brittle snap rather than the soft, chewy style sold at fairs and stadiums. Within that category, the company makes a notably wide assortment, and the retail store generally carries the full range rather than the limited selection that appears on supermarket shelves. Shoppers will typically find:

  • Classic salted hard pretzels in several shapes and thicknesses, including traditional twists, rods, sticks and bite-sized pieces
  • Thin, extra-crisp pretzels for those who prefer a lighter crunch
  • Unsalted versions of most standard shapes
  • Chocolate-coated pretzels, including dark chocolate varieties
  • Peanut butter filled and peanut butter coated pretzels
  • Yogurt-coated and other confection-dipped options
  • Cinnamon and sugar coated pretzel sticks and twists
  • Savory seasoned varieties such as cheese, honey mustard, garlic and other flavor coatings
  • Seasonal and limited-run flavors, which may include experimental seasonings or alternative seed toppings
  • Broken pieces and odd-lot bags, often sold at reduced prices

Packaging ranges from single bags for immediate snacking up to bulk tins, barrels and multi-pack cases suitable for households that go through pretzels quickly, for offices, or for resale at small shops and fundraisers. Because the store sits alongside the production side of the business, the stock tends to be fresh and the pricing on standard items is generally lower than what the same products command in supermarkets.

Gift Items and Seasonal Selection

A substantial portion of the retail floor is devoted to gift packaging. Decorative tins, assembled gift boxes and sampler assortments allow customers to combine several varieties in one package, which makes the store a practical stop for holiday shopping, corporate gifts, housewarming presents and care packages sent to people who have moved away from Pennsylvania. Assortments can often be built to taste, pairing savory classics with chocolate-dipped and cinnamon-coated items. Around major holidays, the selection of tins and themed packaging expands.

Visitors from outside the region frequently treat the store as a source of local food souvenirs, and the staff is accustomed to helping travelers choose items that will survive a long car trip or a shipping box.

The Store Experience

The retail space is a straightforward, well-lit shop organized by product type, with shelving and displays that make it easy to compare varieties side by side. A tasting area lets customers try products before committing to a purchase, which is particularly useful given how many coatings and seasonings the company produces. Staff members are generally on hand to explain the differences between shapes and flavors, point out new or seasonal items, and help assemble gift packages.

Most visits are brief. The store is set up for quick stops, and many customers treat it as a short detour while traveling along Lancaster Pike or passing through the Shillington and Gouglersville area. Others come specifically to stock up on bulk quantities. Either approach works, and the layout accommodates both.

Location and Access

The address, 2267 Lancaster Pike, places the store on a main route through southern Berks County, southwest of the city of Reading and convenient to Shillington, Mohnton, Wyomissing, Sinking Spring and the surrounding townships. The location is also reachable from Lancaster County and from travelers moving between Reading and points south. The corridor is a popular motorcycling and touring route, and the store sees a steady share of riders and road trippers.

A free parking lot serves the store, including accessible parking spaces. The building has a wheelchair accessible entrance and a wheelchair accessible restroom, and the restroom is gender neutral. The shop is a single-level retail environment, which keeps browsing straightforward for customers using mobility aids or pushing strollers.

Payment and Services

Purchases can be made with credit cards, debit cards and NFC mobile payment methods such as contactless phone and watch payments. Services are provided onsite at the retail store. The business does not operate a local delivery or same-day delivery service, so customers should plan to shop in person at the Lancaster Pike location.

For questions about current stock, bulk orders, gift tin availability or seasonal items, calling ahead at +1 610-775-0335 is the most direct approach, especially for larger quantities or for specific flavors that may rotate through the lineup.

Place in the Local Economy

Tom Sturgis Pretzels is a small business in the formal sense, but its products circulate well beyond Berks County through retail distribution. The factory store model keeps a direct connection between the bakery and the people who eat its pretzels, and it gives the surrounding community a place to buy at near-source prices. For Berks County residents, the store is part of a cluster of regional food producers, including other pretzel bakeries, potato chip makers and bologna producers, that together form a recognizable local food identity.

Anyone interested in Pennsylvania Dutch foodways, in regional snack manufacturing, or simply in finding a better hard pretzel than the national brands provide will find the trip to Lancaster Pike worthwhile. The combination of a broad product range, sampling before purchase, gift packaging and factory-adjacent pricing explains why the store draws both repeat local customers and visitors passing through the county.

Unique Details About Tom Sturgis Pretzels Inc

Parking

  • Free parking lot

Payments

  • Debit cards
  • Credit cards
  • NFC mobile payments

Planning

  • Quick visit

Amenities

  • Gender-neutral restroom

Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible restroom
  • Wheelchair accessible parking lot

Service options

  • Onsite services

From the business

  • Small business

Contact Tom Sturgis Pretzels Inc

2267 Lancaster Pike
Reading, PA 19607
United States of America

County: Berks County

Website: Visit Website

Claim This Business

Customer Reviews

4.8 out of 5 stars

Based on 218 reviews

Review data

5 star reviews

84%

4 star reviews

11%

3 star reviews

3%

2 star reviews

1%

1 star reviews

1%

Working Hours / Hours of Operation

Monday:
8:30AM-5:30PM
Tuesday:
8:30AM-5:30PM
Wednesday:
8:30AM-5:30PM
Thursday:
8:30AM-5:30PM
Friday:
8:30AM-5:30PM
Saturday:
8:30AM-5:30PM
Sunday:
Closed

Follow Tom Sturgis Pretzels Inc on Social

Similar Pennsylvania Dutch Restaurants Near Reading, PA

Nitro Bar

Bar

Nitro Bar

4.6(189)West Reading

Nitro Bar in West Reading is renowned for its inventive menu, cozy ambiance, and vibrant live music scene with no cover charge. Patrons enjoy a standout food experience, including a must-try Lebanon bologna sandwich and…

Gouglersville Fire Co. Social Quarters

Bar

Gouglersville Fire Co. Social Quarters

4.6(144)Reading

Gouglersville Fire Co. Social Quarters in Reading offers a welcoming, smoke-free atmosphere with delicious meals and live music events. Patrons rave about the friendly service, reasonable prices, and rotating weekly…

Black Sheep Tavern

Restaurant

Black Sheep Tavern

4.8(83)Sinking Spring

Black Sheep Tavern in Sinking Spring serves a diverse menu of comfort-food classics and inventive dishes in a cozy, historic setting. Known for its friendly service and standout selections like the famous smashburger…

Stoltzfus Luncheonette

Restaurant

Stoltzfus Luncheonette

5.0(3)Wyomissing

Stoltzfus Luncheonette in Wyomissing is a classic breakfast and lunch spot known for generous portions and standout dishes like chipped cream beef and oversized pancakes. Customers rave about the exceptional service and…

Bakery

Lil's Bakery

4.4(7)Reading

Lil's Bakery in Reading, PA, offers fresh, high-quality baked goods with an authentic Amish taste. Located inside the Farmer’s Market, it's loved for its friendly atmosphere and exceptional raisin bread.

Jack's on the Green

Restaurant

Jack's on the Green

4.7(7)Reading

Jack's on the Green in Reading, PA is a welcoming restaurant known for its creative cocktails, attentive service, and unforgettable rosemary-honey buttered bread.

Wegman's Restaurant

Family restaurant

Wegman's Restaurant

4.0(266)Reading

Wegman's Restaurant in Reading is a welcoming family dining spot, offering a diverse menu in a cozy atmosphere.

Felicia Fisher's Black Buggy Baking Company

Bakery

Felicia Fisher's Black Buggy Baking Company

4.9(12)Oley Township

Felicia Fisher's Black Buggy Baking Company in Oley is renowned for its out-of-this-world Shoo-fly pie and custom creations. Customers love Felicia’s personal touch, consistently praising the fresh, flavorful baked…