Small Business Saturday in West Reading
November 28, 2026 · West Reading, PA · Free
About the event
West Reading turns its attention to its own storefronts on the Saturday after Thanksgiving, when Small Business Saturday brings shoppers out to the borough's independently owned shops and restaurants. Penn Avenue and the surrounding blocks are lined with merchants who carry things you will not find in a catalog, which makes this a practical day to start holiday gift buying close to home.
Many participating businesses put together special promotions for the occasion, so it is worth walking the avenue rather than stopping at one destination. The mix of boutiques, specialty shops, and eateries means you can spread the morning and afternoon across several stops and break for a meal or coffee without moving your car.
This is an easygoing, come as you are kind of day with no set schedule to follow. Stop in where something catches your eye, talk with the owners, and see what the borough's merchants have put out for the season.
Hosted by Visit West Reading on BerksConnect.
