Advertising Disclosure
Last Updated: August 11, 2026
BerksConnect offers free business listings and optional paid listing plans. Payment can affect where a business appears on specified parts of the directory. This disclosure explains that placement, how paid plan status is identified, and what payment does not change.
The Short Version
Businesses that purchase Plus or Premium pay for increased visibility. On relevant category and city-category pages, Premium listings receive the highest plan priority, followed by Plus, then Basic. Premium businesses may also rotate through prominent, labeled positions on other parts of the Site, such as the homepage and the sidebars of our news pages.
Payment affects visibility and display order. It does not change a business's displayed rating, BerksConnect's summary of recurring themes from public reviews, factual information, category eligibility, or editorial coverage.
What's Free
Eligible local businesses can have a Basic listing on BerksConnect at no charge. Business owners can also claim or submit a business without purchasing a paid plan.
- Business page: A Basic listing can include contact information, hours, categories, descriptions, services, and photos.
- Owner control: An authorized owner can claim a listing and keep its information current.
- Publishing tools: Claimed businesses can publish jobs, events, deals, and announcements and use available AI-assisted writing and image tools.
- Listing analytics: Claimed businesses can see available aggregate activity such as page views, website clicks, calls, and direction requests.
- Visitor access: Visitors can search, browse, and view business information without charge.
Paid Listing Plans and Priority Placement
Plus and Premium are paid listing plans. The current plan benefits and prices are shown on our business plans page. The surfaces where paid visibility appears currently include the following, and may change as the Site evolves:
- Category pages: On relevant county category and subcategory pages, Premium listings receive priority over Plus listings, and Plus listings receive priority over Basic listings.
- City-category pages: The same Premium, Plus, then Basic plan priority applies on relevant city category and subcategory pages.
- Homepage: Eligible Premium businesses may rotate through prominent business positions on the homepage.
- News pages: A labeled Premium member spotlight and other clearly identified business promotion may appear in the sidebars of our news pages, alongside but never inside our reporting. Payment never affects what our news coverage says.
- Additional plan benefits: Paid plans may include higher photo limits, plan badges, and upgraded support as described on the plans page.
Paid priority can cause a lower-tier or Basic listing to appear later than it otherwise would. It does not guarantee a fixed numbered position, a particular number of impressions or clicks, exclusivity, leads, or sales. Eligible businesses may rotate, and display order within a plan tier may vary by page, selected sort, relevance, and availability.
General keyword search does not currently use plan level to order its standard results. As a business, we may introduce, adjust, or retire paid placements and advertising products over time. We keep this disclosure accurate in all material respects, and the principles under "What Payment Does Not Change" apply to any placement we offer.
How Paid Plan Status Is Identified
A business on a paid plan displays a Plus or Premium badge on its business cards and other applicable display surfaces. That badge identifies the business's paid BerksConnect plan. It is not a quality rating, verification of every business claim, editorial endorsement, or statement that the business is better than another business.
Founding Member is different. It recognizes the first 100 businesses that complete an accepted claim or new-business submission, regardless of whether they remain on Basic or purchase Plus or Premium. Founding Member status is not a paid plan and does not itself purchase priority placement.
What Payment Does Not Change
- Ratings and public-review summaries: Plan level does not change displayed ratings or BerksConnect's summaries of recurring themes from public reviews.
- Factual information: A business cannot pay us to alter accurate factual information or hide accurate unfavorable information.
- Descriptions and editorial content: Payment does not purchase a more favorable editorial description, guide mention, article, or recommendation.
- Category eligibility: Businesses must be relevant to a category or location to appear there. Payment does not buy placement in an unrelated category.
- Competitor removal: A business cannot pay to remove, suppress, or change the content of a particular competitor's listing. Paid priority can still affect the relative order in which listings appear.
- Content standards: Free and paid businesses are subject to the same accuracy, moderation, safety, and content rules.
Editorial Independence
Our factual and editorial work is separate from plan placement. Business information, category eligibility, public-review summaries, and editorial coverage are not made more favorable because a business pays us. For more information, see our Editorial Policy.
Other Advertising and Affiliate Relationships
Paid listing plans are the primary business promotion described on this page. If BerksConnect offers separately purchased advertising outside the listing plans, we will identify its commercial nature where it appears. The presence of an advertisement does not constitute an endorsement by BerksConnect.
BerksConnect does not currently participate in affiliate marketing programs. If that changes, we will update this disclosure and identify applicable affiliate relationships.
Why We Charge
Paid plans help fund the technology, data maintenance, moderation, customer support, and continued development required to operate BerksConnect while keeping a useful Basic listing available without charge.
Related Policies
Paid plans are also governed by our Terms and Conditions and Refund Policy.
Questions or Updates
We may update this disclosure as our business model or placement surfaces change. If you have questions about paid placement or this disclosure, contact us:
Berks Connect
4712 Penn Ave, Unit 7090
Sinking Spring, PA 19608
Email: hello@berksconnect.com
Phone: +1-484-650-3808